article thumbnail

Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. No matter our employment situation.

Business 352
article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. This is especially true in large urban centers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Journalistic writing makes your content more credible and boosts your content creation productivity. Image Source Higher Productivity Newshounds live and die by deadlines because the public craves its daily fix of the latest info.

article thumbnail

Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. The best answer goes to the top of the stack, called “position zero,” and is usually the only result that appears above the fold (the visible portion of the results page). Keep It Credible.

article thumbnail

Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 106
article thumbnail

Navigating March Madness Marketing: 5 Strategic Channels for Advertisers

Digilant

Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. In 2023, 58% of fans tuned into games via cable and satellite whereas 48% chose live TV streaming services.

article thumbnail

Making Your Home Office Work For You

SalesGrape

With more people setting up home offices, it’s important to create a space that is both functional and conducive to productivity. Position your monitor at eye level: Adjust the height of your monitor so that the top of the screen is at or slightly below eye level. This will help prevent back pain and promote better posture.