article thumbnail

OTT and CTV: which is which?

illumin

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. The fourth category is MVPD (multichannel video programming distribution). What is OTT?

Cable 52
article thumbnail

Ready to Return to the Office? 3 Ways to Set Yourself Up for Hybrid Work Success

Heinz Marketing

Hybrid work is a blend of being co-located and fully distributed. Do what you can to create two similar physical working spaces to reduce the time you would have to spend adjusting your monitors, cables and other equipment every time. But first, what exactly is “hybrid work”? Enhance your productivity with mirrored workspaces.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Netflix is playing catch-up in the AVOD game

Martech

Through their recommendation engine and seeing the potential to differentiate from cable by offering another way to access premium TV, Netflix had created a new game. Ten years after its birth, Netflix offered titles available for streaming over the internet – which was, at the time, a novel concept. They turned entertainment upside-down.

article thumbnail

Understanding the role of voice in martech

ClickZ

30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. revealed the staggering distribution of voice assistants, with Google reigning supreme (don’t they always?).

article thumbnail

4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

article thumbnail

NAICS Code Directory for Sales and Marketing Teams

Zoominfo

2211 Electric Power Generation, Transmission & Distribution. 221122 Electric Power Distribution. 2212 Natural Gas Distribution – 221210. 335311 Power, Distribution, & Specialty Transformer Manufacturing. 335921 Fiber Optic Cable Manufacturing. 5152 Cable & Other Subscription Programming.

article thumbnail

How Humanscale pivoted from in-office to the WFH furniture market

ClickZ

Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks. They used Bynder, which was already a key part of their asset creation and distribution process. DAM prepared Utsch for the emergency no one knew was coming. Says Utsch.