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OTT and CTV: which is which?

illumin

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. The fourth category is MVPD (multichannel video programming distribution). What is OTT?

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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

2211 Electric Power Generation, Transmission & Distribution. 221122 Electric Power Distribution. 2212 Natural Gas Distribution – 221210. 334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 335311 Power, Distribution, & Specialty Transformer Manufacturing.

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Five Takeaways from Advertising Week 2023

Digilant

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. And while they all still warrant significant time and attention, there’s a new TV player in town that advertisers would be remiss to overlook. Enter: Free Ad-Supported TV, otherwise known as FAST.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Then came the web. Stay Alert.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Connected TV (CTV). Apple TV, Google Chromecast, Roku). Over-The-Top (OTT).

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

The following are 2-digit, 4-digit, and 6-digit NAICS codes, compiled using a memo from the Department of Homeland Security’s (DHS) Cybersecurity and Infrastructure Security Agency (CISA): Essential Business NAICS Code Directory Updated April 2020 Agriculture Mining Utilities Construction Manufacturing Wholesale Trade Retail Trade Transportation Information (..)