Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. It’s about the relationships brands develop with their customers through engaging with them on social media or other customer care channels.

Brand Identity 120

Brand Identity Branding Word of Mouth Social Media 120

Buzz Marketing for Technology

JULY 20, 2009

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. These are new an exciting ways you can spend all that Social Capital you have been building up in your Twitter or Facebook account.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Oktopost

APRIL 14, 2023

Message Mixer: AI-powered message rephrasing for advocates Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. Content Spark allows social media managers to auto-generate messages with AI.

Social Media 62

Social Media Work Management Tools Media 62

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers?

Paid Content 97

Paid Content Paid Search Agency Planning Privacy Policies 97

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? And 751 million (nearly three-quarters of the total) Facebook users access the network from mobile devices at least some of the time. Digital Buzz Blog ). Digital Buzz Blog ). The Social Media Hat ). ” ( The Social Media Hat ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They use algorithms that pool data from all social networks, which makes finding the right influencers easy. Do this by engaging with them on social media first. You can also take advantage of the media buzz and borrow social proof with publications. Contribute to the content they create, and help them share it.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Tony Zambito

APRIL 2, 2011

Buzz about Competitor: at one time, the company name was the entire buzz in the media.    Your competitors have become the new media darlings and the buzz of your buyers. Social Media Confusion : the company seems lost on what to do about social networking and that new “thing” called social media. 

Buyer Personas 100

Buyer Personas Trade Show Buzz Social Networks 100

Buffer

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hubspot

APRIL 21, 2020

When your app launches, though, be sure to change the link in your social media bios to direct to the app store download. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Spend time creating content that clearly explains how to use your mobile app. Create Content.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Convince & Convert

MAY 1, 2013

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. Gaga spends most of her effort on just one percent of her audience, the highly engaged superfans who drive word of mouth. Build Community.

Loyalty 160

Loyalty Word of Mouth Ideal Customer Profiles Communities 160

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Use social as a teaching tool.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. This is extremely powerful when you’re trying to drum up buzz and inspire the formation of very targeted (and loyal) groups, which is where many conversations are hosted. They’re promoting them on other social networks.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Biznology

JANUARY 5, 2012

Google can decide that it wants to win the social network race, so it can toss cash into Google Wave, Google Buzz, and now Google+–just keep throwing social networks at the wall until one sticks. Google’s core advertising business throws off more cash than the giant even knows what to do with.

Google 80

Google Buzz Advertising Agencies Social Networks 80

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Vision Edge Marketing

MAY 4, 2012

businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion. Many marketers use site traffic as their primary metric plus “soft” metrics such as counting fans and followers and positive buzz.

ROI 100

ROI Social Marketing Planning Paid Search Agency 100

ClearVoice

MAY 4, 2021

A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads, according to Kelly Chase, the director of brand, content, and communications for the popular photo decor company, Fracture.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement.

Social Media 93

Social Media Paid Content Media Viral Marketing 93

Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Ambal's Amusings

DECEMBER 2, 2009

Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments? Spend more time thinking about how you can replicate efforts that have already worked. It's not about putting more time in; it's about spending it more wisely. Are you going to where your audience is?

Thought Leadership 100

Thought Leadership Content Buzz Newsletter 100

EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. Influencer marketing has an immediate impact but quickly trails off until you spend more money to engage an influencer further. What’s So Good About Advocacy Marketing? But employees are also talking about your brand online.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Timing’s of the essence so go go go go go go go!

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Here are some thoughts on what the numbers indicate and what they hide. Give credit to Facebook.

Social Networks 50

Social Networks Twitter API Facebook 50

Hubspot

AUGUST 8, 2017

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love.

Social Media 76

Social Media Hubspot Media PR 76

Buzz Marketing for Technology

APRIL 18, 2012

Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years. The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Post on Google Buzz. Forget drugs, booze and rock and roll.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

DECEMBER 15, 2010

Neuromarketing blog and Neuromarketing social networking site on Ning. Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. Post on Google Buzz. My client’s blogs and sites where I manage their content marketing. Alltop blog aggregation site: My Alltop page.

Ning 100

Ning Digg RSS Aggregators 100

Ontraport

DECEMBER 9, 2019

Host your giveaways on one of your social media accounts and create certain criteria for entering to win a prize. This will create buzz on your social media and collectively bring your community together in the hopes of winning a prize. . Another way to boost the engagement of your members is to hold contests.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

KoMarketing Associates

JANUARY 15, 2015

There are many ways to approach this (and, as can be expected, responses will vary depending on who you ask), but here’s how I do it: I spend a good amount of time researching what I don’t want to do and let that dictate what it is I do want to do. Whether it’s website traffic or brand exposure or social buzz, etc.,

Content Marketing 120

Content Marketing Content Marketing & Strategy Differentiation 120

ConvertKit

DECEMBER 10, 2020

Do they have a budget available to spend on education? Ask yourself: what are your target readers willing to spend money on to get better in something related to your ebook topic? If you don’t have an email list yet, or if you have any social following, you can also use those social networks to poll your audience.

Pricing 127

Pricing Price Screencast Amazon 127

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data can also be invaluable in the media planning and buying process. By assessing the potential “social lift” that social media can provide to your paid media initiatives, social analytics can help you commit the minimum effective spend needed to achieve the maximum effective return on media expenditures.

Process 100

Process Validation Social Media Buzz 100

Biznology

JULY 29, 2014

On the other hand, I would really hate Plus to go the way of Orkut, Dodgeball, Jaiku, Google Wave, Google Buzz, and the dodo. Maybe that’s why Google calls Plus a social layer instead of a social network – it’s the people who are making Google+ what it’s becoming and not Google+ itself. Platform Agnosticism.

Google 80

Google Network Marketing Social Networks Communities 80

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. FOUND the ROI of Social Media for B2B Marketers!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Be careful!

Social Media 80

Social Media Media First-Mover Advantage PR 80

Hubspot

AUGUST 9, 2010

By writing less, you'll have more time to spend on things like promotion and guest blogging, which will help you make the connections needed to create a successful blog. With all the buzz about social media, email often gets overlooked as a powerful B2B marketing tool. Marketing Takeaway: Free up some time to promote your blog.

Network Marketing 28

Network Marketing Social Networks Inbound Marketing Social Marketing 28