Convince & Convert

FEBRUARY 24, 2015

The Spark Notes analysis is that when making a big purchase decision, the average person consults 11 consumers reviews (many of which are via blogs) , and 80% of the online population trusts bloggers (highlight to tweet). Bloggers are highly trusted resources. If you want to dive in deeper, check out this curation of blogger outreach facts.

Blogger 151

Blogger Outreach Process Advertising Agencies 151

Buzz Marketing for Technology

NOVEMBER 9, 2011

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Find diehard fans on Twitter, Facebook and LinkedIn. Finding intent to purchase. Activating brand advocates. See below for what happens when you do. Enlist them for your brand.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. But even today, leads that come from word of mouth, referrals, and other inbound sources convert to pipeline and revenue at a much higher rate than leads from traditional demand generation sources. Jon Miller 's Marketing Action for 2010.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Scoop.it

SEPTEMBER 7, 2021

Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. The key is using it in combination with social media marketing channels, such as Facebook and Twitter. People may find your company’s products on social media.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Sprout Social

APRIL 19, 2017

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. This is the way social media ROI is viewed through a traditional perspective: A user clicks a link in your Tweet, then makes a purchase. It’s very relevant. Build Awareness.

Social Media 103

Social Media Paid Content Lead Scoring Lead Ranking 103

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. I'd hope for the latter.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. On a near-continuous basis, consumers are asking for help making purchasing decisions. Now, he tweeted it to his 1.6 And is that appropriate?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Twitter is for people you want to know. (I Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Linkedin is for people you know.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 124

Social Media Work Management Marketing Management Media 124

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. As a result, the cost is significantly less: Spectacles can be purchased for just $129.99. Why Are Spectacles Such a Big Deal? The larger lesson for marketers here? For Snapchat Inc.,

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Online Marketing Institute

MAY 27, 2009

We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps. No doubt, most of the gadgets and gewgaws of social network media so aglow with buzz today will ultimately rest in the well-populated graveyard of overfunded PowerPoint presentations.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Mistrust ruled the day, and buyers created RFPs and purchasing centers to try to equal the playing field. Buying behaviors : More and more information is available off the official corporate website and on social media sites ranging from LinkedIn and Twitter to YouTube and SlideShare.

Lead Generation 48

Lead Generation Social Media Social Marketing Lead Scoring 48

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Did Delivering Happiness rock me to my core? How can I help you?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

MARCH 1, 2012

InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. Why not include a Twitter # at the end of your ads, to give people an incentitive and place to talk about it? You can't monitor word-of-mouth, but you sure can monitor word-of-tweet! Implement Hashtags.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

SEPTEMBER 19, 2016

60% of consumers prefer to make purchases from brands they are familiar with. 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. Prominent client logos in testimonials are highly memorable. 66% of consumers trust customer reviews online. 13) G2 Crowd.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook).

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Word of Mouth.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. How can I help you?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. I wish more twitter users understood this. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.&# [link] jaybaer I agree. Best rule for Twitter is the 8×1.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Hubspot

JUNE 1, 2012

Remember, while posts on Facebook have a longer shelf-life than on say, Twitter , users' news feeds still move fairly fast, and because of EdgeRank, not all your fans will see every post you publish. Therefore, we recommend publishing fewer updates than you would on Twitter, but still posting often.

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

KoMarketing Associates

OCTOBER 27, 2015

The data: Two-thirds of today’s buyers rely more on content to research and make purchasing decisions than they did a year ago, according to Demand Gen’s “2015 Content Preferences Survey.” The content shouldn’t stop flowing once the purchase has been made, as 80 percent of tech buyers said it’s important to receive content after a purchase.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Oktopost

JANUARY 12, 2021

55% are more likely to purchase if they like the story. This matters for marketers because emotional experiences influence purchasing decisions more than dry information does. Social media is the best place for generating word-of-mouth buzz borne out of genuine enthusiasm. Video is king because it works.

Storytelling 94

Storytelling Social Media Media Brand Identity 94

Hubspot

FEBRUARY 10, 2012

Real-Life Offender: Many of you probably remember the popular example of online defamation that resulted in a $430,000 settlement that Courtney Love paid fashion designer Simorangkir for the 20 minutes worth of Twitter hatred she unleashed on the designer over an invoice dispute.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

FEBRUARY 7, 2017

Want to create a buzz for your product online and be discovered by even more people around the world? Inselly works by marking products as buyable items so that users can find and purchase them easily through Instagram’s platform. This way, other users will get inspired to purchase from you. billion posts every day.

eCommerce 150

eCommerce Emarketing Mobile Advertising Paid Search Agency 150

Hubspot

AUGUST 21, 2023

Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. However, these behaviors do not indicate that this lead is ready to make a purchase yet. They’re nearing a decision on whether or not to purchase. The Self-Service model The self-service model is when a customer purchases on their own.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

NOVEMBER 7, 2016

Use your rebrand as a way to create buzz within your industry. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? 2) LaCroix. (I I mean, hello, cookie butter.). Source: Apple.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? The goals shift.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Webbiquity

JULY 26, 2010

B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100