The ABM Agency

JANUARY 28, 2021

Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. PR: A successful demand generation campaign leverages nuanced PR strategies to generate excitement, build trust, and increase awareness. What are the Benefits of Demand Generation? . Reach New Markets and Build Market Share.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

SmarkLabs

JUNE 13, 2022

This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. This includes all marketing efforts to help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Bluetext

MAY 5, 2023

An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. We’ve said it once and we’ll say it again: you only get one shot at this.

Activities 26

Activities Tactics Brand Identity Branding 26

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Post on Google Buzz. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Buzz Marketing for Technology

JANUARY 26, 2011

This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. Tags: Personal Branding Social Networking Blogging Buzz Marketing. And hopefully help you in the process.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger.

Planning 48

Planning Content Marketing Work Management Blogger 48

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 22, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 19, 2006

« PR Has New Rules for Reaching Buyers Directly | Main | How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale » Optimizing Lead Generation - Whats the Payback? I interviewed Barry Trailer, Partner of CSO Insights about their White Paper, "Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

B2B Marketing Savvy

OCTOBER 29, 2009

Re-tweets of posts by others to keep the buzz alive. As well, AR/PR/IR tweets will usually be in the hands of company media professionals rather than the day-to-day marketing leads. Twitter and buzz opportunities move faster and break the mold. Name/Title) from (Company Name) will present a paper on (topic) in (location)(time).

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

MAY 30, 2010

Advertising & PR. Won Park – The Master of Origami Paper Folding by The Design Inspiration. Post on Google Buzz. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Grace Smith imagines the LOL Cats from I Can Has Cheezeburger taking on various types of challenging clients in the world of freelancing.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Valasys

JUNE 1, 2021

We all have been buzzed by Bitcoin, Dash, Ethereum, and other types of cryptocurrencies. Crypto mining can address so many diverse needs, interests, and goals of businesses that they don’t want to deal with the hassle of paper cash and coin currencies. trillion.”. Both of them love being able to use money digitally.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

MLT Creative

SEPTEMBER 30, 2011

October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. October 13, PRSA Integrated Communications Event Atlanta, GA: How Turner Broadcasting Manages the PR, Advertising and Marketing Mix.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. October 13, PRSA Integrated Communications Event Atlanta, GA: How Turner Broadcasting Manages the PR, Advertising and Marketing Mix.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities - B2B Marketing Savvy , August 25, 2009. Buzz Marketing for Technology , August 10, 2009. How to Launch an eBook or White Paper - Authority Rules , August 6, 2009. 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009. August 23, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Hubspot

OCTOBER 1, 2012

PR (a subset of marketing). 1) Do Good for Good, Not PR. While those donations will helpful, aligning yourself with a cause for the sake of PR is. The best PR professionals will say that PR is extremely easy and fun to do when your business just does remarkable things that others naturally want to talk about.

Social Marketing 28

Social Marketing Planning PR Ethics 28

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. David Meerman Scott's New Rules of Marketing & PR. David Meerman Scott's New Rules of Marketing & PR. Bernie Borges' Marketing 2.0:

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 8, 2005

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Im Jay Baer.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Buzz Marketing for Technology

NOVEMBER 6, 2017

to work alongside a five-member client services team to tear apart the 1,000 page ruling; we published a paper within 48 hours. At the time of the announcement, marketing was prepared (at 6 a.m.!) We also scheduled interviews beginning at 11 a.m. that day with two thought leaders who were media-trained.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58