article thumbnail

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Think about the last book you read or television show you watched. But, marketers can take a more active approach to generate positive buzz. From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand.

article thumbnail

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Think about the last book you read or television show you watched. But, marketers can take a more active approach to generate positive buzz. From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Building buzz around your brand does more than just boost your reputation. A hybrid paid and organic social strategy can increase brand discoverability by getting your most popular content in front of relevant prospects right when they’re ready to buy. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 140
article thumbnail

4 Examples of Integrated Marketing Done Right

Leadspace

The purpose of integrated marketing is to provide consumers with a seamless brand experience across all channels, including paid channels and organic ones. Their “we’re different” approach made it ideal for social media, where it generated significant buzz. Southwest Brings Transparency to Airline Tickets. Think about it.

article thumbnail

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Television & Radio Ads. Visibility to social media profiles and pages. Mobile Marketing.

article thumbnail

4 Examples of Integrated Marketing Done Right

Leadspace

The purpose of integrated marketing is to provide consumers with a seamless brand experience across all channels, including paid channels and organic ones. Their “we’re different” approach made it ideal for social media, where it generated significant buzz. Southwest Brings Transparency to Airline Tickets. Think about it.

article thumbnail

How to Use Timely Content to Build Brand Awareness and Authority

Content Standard

Organic search takes time, so you’ll need a strong distribution strategy to take advantage of the short window of opportunity. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.