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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. For one, they show that attribution modeling has helped marketers develop a better understanding of SEO/SEM and content marketing ROI.

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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. 6 Optimization Tips to Get Ready for the New Year by PPC Hero.

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. For example, your PR efforts should always be optimized for search engines, in line with your SEO strategy. Generate buzz about your company.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

Marketing attribution enables marketers to optimize their strategies and allocate budget and resources to the channels that generate the most conversions. But, the trends we discussed today prove that the buzz around marketing attribution is much more than flash-in-the-pan industry hype.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He posts on SMM and SEO frequently. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co. Why should you follow him?

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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100
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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social Media: The Need For Measurement by SEO Book. Measuring Results in Social Media Marketing by Optimize This. 17 areas to benchmark for social media optimization by John Haydon. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. SEO tips for Facebook and Twitter by iMedia Connection. Maddie Grant.