B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers
Adobe Experience Cloud Blog
FEBRUARY 23, 2011
by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. He discussed the importance of data cleansing, data append and the strengthening of data in order for sales and marketing teams to be more effective through the use of reliable data throughout the funnel.
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