Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Social Media Marketing Tips for Event Planners.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Engage Attendees On Social Media. Ready to learn more about enacting a strong virtual event follow-up strategy? Plan for Post-Event Resources.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. To make it easier for them we provided all the assets they needed to promote their sessions on their social media channels. Make Sure Your Attendees Don’t Miss a Thing.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Strengthen your brand recognition.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SmartBug Media

APRIL 23, 2024

The simplest activities can generate the most buzz. For example, a social media photo booth that features your product in an inventive way is a straightforward yet effective strategy to amplify your brand's visibility online while creating a memorable experience for visitors.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

JANUARY 15, 2020

Since nearly all potential attendees search for information about your event before they register, posting content on a variety of online channels is a major component of success. Use targeting tools available on both Google and social media to narrow down your audience to likely attendees. At the Event.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Scoop.it

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. Use UGG to Promote Your Events It is simple to elevate the event experience for your customers to the next level.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Launch Marketing

FEBRUARY 14, 2024

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Let’s dive into the key marketing elements for a MedTech product launch. Let’s dive into the key marketing elements for a MedTech product launch.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Hubspot

SEPTEMBER 7, 2011

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media , but they also benefited from the related conversations with thousands of other Twitter users. Photo Credit: Rosaura Ochoa. Connect with HubSpot :

Buzz 28

Buzz Twitter Event Marketing Generation 28

Marketing Insider Group

JANUARY 29, 2020

Active social media presence. Choose speakers who are active online and will communicate with your attendees prior to and after the event. Social media can be a great place to find people with lots of ideas and opinions and keen to make them heard. Relevant background and experience.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Webbiquity

APRIL 18, 2019

A successful corporate event is one that attendees remember for the right reasons. Here are five tips for organizing memorable corporate events. Make the event appealing to your target audience. Before, during, and after the gathering, you need to create buzz around the event. Be creative.

Advertising Agencies 168

Advertising Agencies Tips Paid Search Agency Enterprise Management 168

Webbiquity

APRIL 19, 2018

Failure: No Social Media Buzz. You aren’t going to get the social proof you need if no one knows about your booth. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you.

Trade Show 182

Trade Show Buzz Work Management Impressions 182

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Contextual Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SmartBug Media

OCTOBER 30, 2020

Provide a schedule of sessions and networking opportunities, and make sure to promote the event on your homepage and any relevant places on your website. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Social Media Promotion. Paid Social Media.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

SnapApp

NOVEMBER 15, 2018

Marketers who focus on better leveraging the impact of their event marketing will be better equipped to grab prospect attention and convey the value that convinces them to engage with a brand further, travel through the sales cycle, and reach a buying decision. Be a Voice for the Event on Social Media .

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Martech

AUGUST 17, 2023

marketers take note. The brand buzz that starts in the European big five leagues could be coming to a stadium near you. Dig deeper: Will Women’s World Cup bring the prize audience marketers want? Here’s a look at the other top footballers. Image: SponsorUnited. Get MarTech!

Brand Identity 97

Brand Identity Branding Buzz Marketing Report 97

SpotMe Blog

JULY 25, 2021

With a recent shift to Apple’s latest special events being entirely virtual or pre-recorded, it has kept the audience’s attention from any location by presenting dynamic speaker’s with short speeches from their own unique destinations. It would make sense for Twitch, the online live streaming community, to put on only virtual events.

Examples 111

Examples Enterprise Management Work Management Conference 111

SalesIntel

JULY 14, 2022

According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. Have companies that you’re interested in shared that they’re planning to attend on social media?

Conference 52

Conference Contacts Personalization B2B 52

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 92

Examples Brand Identity Branding Banners 92

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

DivvyHQ

NOVEMBER 17, 2020

Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? Here's a quick guide from guest contributor, Tim Guga.

Leads 67

Leads Lead Marketing Qualified Leads Buzz 67

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Jifflenow

JANUARY 7, 2020

For example, data collected about attendees (from Google forms, social media handles, meeting agendas, etc.) The new buzz word all around is ‘sustainability’. can enable planners and organizers to tailor certain messaging and experiences especially if these attendees are larger in number.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Hubspot

SEPTEMBER 20, 2010

Does the thought of engaging your business in social media leave you (or your boss) trembling with goose bumps? In this week's top inbound marketing article, Valeria Maltoni discusses why fear is common in social media adoption and how (and why) organizations should get over this fear.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28