Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Both process information carefully. Well, on second thought – process of elimination – maybe the ones that still subscribe actually are. Post on Google Buzz.

Digg 100

Digg Content Newsletter Buzz 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Post on Google Buzz. Share this on LinkedIn. Facebook added more than 150 million new users in 2010. So what’s next? Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. It will demystify the process of creating valuable content that attracts clients to you. Post on Google Buzz. Share this on LinkedIn. Sadly this classic marketing approach is everywhere.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

DECEMBER 1, 2010

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 7, 2010

The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

FEBRUARY 14, 2011

It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Post on Google Buzz. Share this on LinkedIn. There are two ways to persuade people. The first is by using conventional marketing rhetoric, which is what most professionals use. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 29, 2010

Post on Google Buzz. Share this on LinkedIn. Content Creating Processes: Do you know too much? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Share this on Mixx.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Post on Google Buzz. Share this on LinkedIn. Then things changed.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Post on Google Buzz. Share this on LinkedIn.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

AUGUST 24, 2010

Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. Post on Google Buzz. Share this on LinkedIn. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec. Blog this on Blogger.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Webbiquity

NOVEMBER 16, 2010

Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Join the same LinkedIn groups. Post on Google Buzz. Share this on LinkedIn. So how exactly does a company “listen?&#

Social Media 100

Social Media Media Digg PR 100

Webbiquity

FEBRUARY 4, 2011

Alyssa Gregory lays out a quick and relatively easy three-step process for adding Google Analytics tracking to a Facebook page tab, while noting that Google Analytics is now the analytics package of choice on 56% of all websites. Post on Google Buzz. Share this on LinkedIn. Share this on LinkedIn. Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

NOVEMBER 16, 2010

Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Post on Google Buzz. Share this on LinkedIn. The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

DECEMBER 16, 2010

Is your sales transaction process easy and smooth? You have to make that process easy for them. Post on Google Buzz. Share this on LinkedIn. Are your landing pages clean and clear? Do you offer opportunities to upgrade or upsell to products? Are you converting readers to customers? . That all there is to it, easy-peasy.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Post on Google Buzz. Share this on LinkedIn. A similar hierarchy of emotional values exists. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Post on Google Buzz. Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). Post on Google Buzz. Share this on LinkedIn. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 15, 2010

This process gives you the best chances of catching oversights. Post on Google Buzz. Share this on LinkedIn. [For me, this means eliminating excess words, making sure that verb and subject are in agreement, and checking your and you're, there and their, its and it's, etc.]. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Amazon 100

Webbiquity

AUGUST 18, 2010

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Share this on Mixx.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Post on Google Buzz. Share this on LinkedIn. Do you experience options in your mind, preview consequences, and decide? Blog this on Blogger. Share this on Plaxo.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Post on Google Buzz. Share this on LinkedIn.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

FEBRUARY 18, 2011

Miriam Ellis reports that while Google’s Maps feature isn’t perfect—nor is the search giant’s process for reporting errors—Google has at least improved the process for the latter. Post on Google Buzz. Share this on LinkedIn. How To Report A Google Maps Problem by Search Engine Guide. Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

NOVEMBER 8, 2010

But the right brain’s ability to process visual images holds steady. Post on Google Buzz. Share this on LinkedIn. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily. Blog this on Blogger. Share this on del.icio.us.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

AUGUST 5, 2010

To make your blog stand out from the crowd, Edward Khoo provides 10 tips including using controversy (carefully), simplifying the subscription process and this gem: “Create different profiles for each social media site. On LinkedIn, you want to be all about business. Post on Google Buzz. Share this on LinkedIn.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

OCTOBER 4, 2010

Our five senses are processing 11 million pieces of info per second. Post on Google Buzz. Share this on LinkedIn. It’s because when readers are scanning your blog post, they are thinking about other things, and filtering everything you say through the limbic brain (the emotional parts of the brain). Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. Our five senses are processing 11 million pieces of info per second. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Want to know how to perform a certain task or process? Post on Google Buzz. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Post on Google Buzz.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

AUGUST 2, 2010

Most of the time, if the brain feels comfortable with a feeling decision, it will skip the process of laboriously weighing logical arguments in the cortex in order to save time and energy. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge. Post on Google Buzz. Email this via Gmail.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen. Post on Google Buzz. Share this on LinkedIn. You HAVE to be on Twitter.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

JUNE 23, 2010

One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Post on Google Buzz. Share this on LinkedIn.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

OCTOBER 18, 2010

The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Post on Google Buzz.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. Great consultants have a clear process that they follow. Like consulting, selling is a process, and it’s waiting for you to master it.

Consulting 100

Consulting Allocation Digg Cold Calling 100