Buzz Marketing for Technology

JANUARY 19, 2010

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

MAY 6, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Now that’s the future of contextual advertising! Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

DECEMBER 22, 2009

Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else. What’s your view? Tweet This!

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

MAY 4, 2010

Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. But sub viral growth is still growth.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Tweet This Post. Related posts: Social Customer Support: AT&T is doing it Right! I have been an avid iPhone user almost since the.

Branding 100

Branding Brand Identity Digg Multi-Channel 100

Buzz Marketing for Technology

JUNE 9, 2010

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JANUARY 14, 2010

Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking.

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. But what if you don’t have a listening platform? Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy. Tweet This! Share this on Facebook.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

APRIL 21, 2010

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Be thinking about issues you hear about socially, how you can get them acknowledged fast and get them fixed even faster. Tweet This! Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 11, 2010

In the last post we discussed the Social Media Budget Ratio in B2B Marketing and a healthy portion of my budget is focused in this area of listening for mentions of our brand name that are an indication that a conversation that could lead to a sales opportunity or a support opportunity are at hand. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 14, 2010

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

JANUARY 7, 2010

Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

Tags: Customer Customer Experience Customer Support Lead Generation Support.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next. Save to del.icio.us. Conversation : Comments.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JULY 2, 2008

Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 24, 2008

Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. The most popular questions will drive the discussion at the June 11 debate.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Digg this Post to del.icio.us Beehive builds buzz at IBM. Social media.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Comparing Google and Other Leading Messaging Security Solutions. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. Computer virus. Parallelogram. Computer security. "For radiologists, these electronic papers provide richer information (e.g. Space & Time. Earth & Climate. Matter & Energy. del.icio.us.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. UK and Australia lead the world in online advertising per capita. d love to hear how other people do it. For now, Iâ??ll View blog reactions | Comments (1).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. My Yahoo Google Stumble Upon.

Companies 100

Companies Work Management RSS Advertorials 100

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. UK and Australia lead the world in online advertising per capita. View blog reactions | Comments (5). TrackBacks (2). Categories : Technology trends. Share on Facebook.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

John Sandars, Senior Lecturer and Academic lead for e-learning, Medical Education Unit, The University of Leeds, Leeds, UK. These sites allow you to store, tag and share links across the internet. All of these sites are free to use but do require you to register. Once you have registered you can begin bookmarking. Del.icio.us. Stumble Upon.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Buzz Marketing for Technology

DECEMBER 15, 2010

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). Could Facebook become a Lead Nurturing platform? Stumble upon something good?

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100