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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. You want to make sure your ads are cost-effective and deliver a good return on investment. Measuring CPC is as easy as pie. You just divide the total cost of your clicks by the number of clicks.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Countdown stickers – to cause a buzz around product launches or important events. As a result, the campaign increased its click-through rate by 3.4X, decreased its cost per click by 2X and lowered its cost per qualified lead by 25% with the new ad placement.

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Seven Expert Search Engine Marketing Guides

Webbiquity

Three strategies for improving quality score, which results in high ad positions with low cost per click (CPC), such as creating small, tightly focused ad groups (“breaking down your campaigns and ad groups into smaller ad groups…allows you to write more relevant ads for a select number of keywords in your ad group.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Its interesting to note that the ad first appeared with my profile picture and I totally missed it – so he changed it to a more obscure photo of me in my home in Greenwich CT and I was immediately drawn to it and clicked through to the personalized landing page explaining what his firm offered (and about this experiment).

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Bred’s KPI monitoring and diagnosis series is informative and must be followed, where he discusses changes in CPC, CTR, and click volume.

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Getting Started With Demand Generation

Metadata

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. Demand generation is about building buzz and excitement. With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Confused yet?

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to your target market. Headline search ads are cost-per-click and also keyword targeted. That’s too high for comfort.

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