Buzz, Conversion, Digg and Linkedin

PR needs to Focus on Conversations

Buzz Marketing for Technology

SEPTEMBER 15, 2010

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Share this on LinkedIn. Post on Google Buzz. Email this to a friend?

PR

PR Conversion Ning Digg

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin Tactics Tips Work Management

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

MARCH 4, 2010

So 3 days later on February 8th Google announced Google Buzz ! The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin.

Facebook

Facebook Email Marketing B2B Marketing Buzz

Seven Expert Search Engine Marketing Guides

Webbiquity

FEBRUARY 25, 2011

How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog.

Search Engine Marketing

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Related Post.

Social Media

Social Media Tools Buzz Media

5 Great Reasons to Retweet Others on Twitter

Webbiquity

OCTOBER 20, 2010

It all comes down to the “social&# in social media; people value tools like Twitter, LinkedIn and Facebook for the interaction with like-minded individuals they provide. Conversely, those who interact and add value grow their networks, influence and trust over time. Post on Google Buzz. Share this on LinkedIn.

Twitter

Twitter Broadcasting Digg Social Media

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

MARCH 17, 2011

A personal conversation solidifies trust in you. A phone conversation ensures they get the best use out of their purchase. A personal conversation will open the doors to other needs the client has but may not see. (I These conversations are so rich with the exchange of information. Post on Google Buzz.

Consulting

Consulting Digg Buzz Blogger

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

MARCH 2, 2010

With all this create content both in object form and recorded form from the virtual event we were really able to ramp up the number of conversations we were having out on the socialsphere as you can see from the snapshot taken from our Networked Insights dashboard which is comparing the month of December to the month of January. Tweet This!

B2B Marketing

B2B Marketing B2B B2B Thought Leadership Digg

Proper Care and Feeding of a Blog

Webbiquity

SEPTEMBER 13, 2010

Encourage comments, and when you get thoughtful comments or questions, respond and keep the conversation going. Post on Google Buzz. Share this on LinkedIn. The best blogs communicate with readers rather than just broadcasting to them. And you won’t need a visit from Victoria Stilwell. Share this on Bebo. Tweet This!

Digg

Digg Blogger Broadcasting Buzz

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

FEBRUARY 4, 2011

how does the conversion rate for frequent blog commenters differ from other visitors?) 17 SEO and web analytics experts including David Harry , Vanessa Fox , Ian Lurie and Bryan Eisenberg share some of their favorite tips and hacks in this extensive online guide to GA, for example: how to track engagement and goal conversions by keyword.

Analytics

Analytics Marketing Analytics Tools Digg Best Practices

Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

NOVEMBER 16, 2010

Post on Google Buzz. Share this on LinkedIn. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Email this to a friend?

Media

Media Digg Custom Publishing Buzz

Social Media Success Starts with Listening

Webbiquity

NOVEMBER 16, 2010

Join the same LinkedIn groups. Contribute to the conversation. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. With this foundation in place, the conversation can naturally turn a bit more commercial (though still not “hard sell&# ). Post on Google Buzz.

Social Media

Social Media Media Digg PR

Content Marketing Tasks: Practice Makes Progress

Writing on the Web

DECEMBER 13, 2010

They love people and love conversations. Post on Google Buzz. Share this on LinkedIn. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. The larger the group, the better. In my experience, they are extroverts. Blog this on Blogger. Share this on del.icio.us.

Practices

Practices Content Marketing Digg Content

Blogging Services: Content Marketing for Coaches

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. And blog writing is very much like having a conversation with an ideal client. Post on Google Buzz. Share this on LinkedIn. What do you think?

Work Management

Work Management Marketing Management Service Content Marketing

Blogging for Business: Persistence Pays

Writing on the Web

AUGUST 18, 2010

The “ball&# is the conversation you have with your ideal clients, your readers. Post on Google Buzz. Share this on LinkedIn. Blogging is a bit like tennis: you want to keep the ball in play. What problems can you solve for them? Keep the dialogue alive. You can’t do that when your blogging is a hit and miss.

Business

Business Digg Buzz Blogger

3 Biggest Challenges for Online Content Marketing?

Writing on the Web

JULY 13, 2010

Be friendly, conversational, build relationships with readers. Post on Google Buzz. Share this on LinkedIn. You’ve got to be easily identified as the go-to resource with solutions to specific problems. Quality content builds trust and connections with readers. Add this link to Box.net. Share this on del.icio.us.

Content Marketing

Content Marketing Ning Ideal Customer Profiles Digg

Content Marketing to the Male Brain

Writing on the Web

NOVEMBER 9, 2010

Post on Google Buzz. Share this on LinkedIn. 10 Conversion Tips from Brain Science. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this to a friend?

Content Marketing

Content Marketing Digg Paid Search Agency Content

Content Marketing Results: Landing Pages Rule

Writing on the Web

JULY 12, 2010

There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Post on Google Buzz. Share this on LinkedIn. A landing page should build trust because it is obviously a landing page, and not something else. Add this link to Box.net.

Landing Pages

Landing Pages Rules Content Marketing Ning

Why Use a WP Sales Page Template?

Writing on the Web

JUNE 28, 2010

And the results speak for themselves in increased conversions, better results. Post on Google Buzz. Share this on LinkedIn. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template. Membership in a program, paid or otherwise.

Template

Template Ning Webcast Digg

Business Blogging – Do You Have What It Takes?

Webbiquity

JUNE 30, 2010

is the interactivity–blogs are meant to be conversations, not monologues. Post on Google Buzz. Share this on LinkedIn. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Business Blogging

Business Blogging Business Blogger Digg

Twitter: the little bird that grew up strong

Writing on the Web

JUNE 15, 2010

Post on Google Buzz. Share this on LinkedIn. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? . • Because tweets are a maximum of 140 characters (not words) people have to keep their updates short. Bump this on DesignBump. Submit this to DesignFloat. Post this on Diigo. Add this to DZone.

Twitter

Twitter Ning Digg Ideal Customer Profiles

Top Social Media and Marketing Books of 2010

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Post on Google Buzz. Share this on LinkedIn.

Social Media

Social Media Social Marketing Emarketing Media

Content Marketing to the Female Brain

Writing on the Web

NOVEMBER 10, 2010

Conversations. Post on Google Buzz. Share this on LinkedIn. Core values. Personal development (in this case self-esteem and daughters). Ways to help others. Ways to Participate. Here’s what women seek online: Connectedness. Convenience. Personal development for themselves and their families. Everything.

Content Marketing

Content Marketing Digg Content Buzz

Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

JULY 6, 2010

But social media provides marketers with the tools to monitor, participate in and help shape the conversations. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Post on Google Buzz. Share this on LinkedIn. For example, brands no longer control their messages—their customers do.

RFP

RFP Paid Search Agency Advertising Agencies Digg

Four Ways to Measure Social Media Marketing Results

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources.

Social Media

Social Media Social Marketing Media Marketing Analytics Tools

Blog Writing Tips for Business Clarity

Writing on the Web

AUGUST 9, 2010

Post on Google Buzz. Share this on LinkedIn. 8 Tips for Content Marketing on Your Blog, One Conversation at a Time. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Ping this on Ping.fm.

Tips

Tips Business Digg Marketing Proposals

Book Review: Social Media Marketing

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media

Social Media Social Marketing Media Planning

How to Write with Your Right Brain: 5 Tips

Writing on the Web

JUNE 20, 2011

Post on Google Buzz. Share this on LinkedIn. 10 Conversion Tips from Brain Science. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this to a friend?

Tips

Tips Digg Buzz Creativity

Content Marketing Tips: The Brain Runs the Show

Writing on the Web

NOVEMBER 16, 2010

Post on Google Buzz. Share this on LinkedIn. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Email this to a friend?

Content Marketing

Content Marketing Planning Tips Digg

Seven Ways to Use Social Media for Business

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Post on Google Buzz. Share this on LinkedIn.

Social Media

Social Media Media Business Paid Search Agency

Five Benefits of Blogging for Business

Webbiquity

JUNE 21, 2010

Each post can potentially become a conversation, not just a monologue. Post on Google Buzz. Share this on LinkedIn. Blogs in contrast are interactive: I take a position on an industry issue, you leave a comment, I respond, another reader chimes in with a follow-on comment, etc. Develop new relationships. Share this on Bebo.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Business Digg

Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Webbiquity

JUNE 23, 2010

Blog: informal / conversational tone. Thanks to commenting, a blog is (at least potentially) more of a two-way conversation, like using a telephone. Post on Google Buzz. Share this on LinkedIn. Website: formal / professional tone. Website content is one-way, one-to-many communication. Website: transactional.

Enterprise Management

Enterprise Management Marketing Websites Marketing Management Tools

Social Networking for Business: What’s Right for Yours?

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. While it may be a little challenging to have a full-fledged conversation, you can still interact and find out what their challenges are, participate in the conversation when they are looking for solutions and be a trusted advisor.

Social Networks

Social Networks Ning Business Ideal Customer Profiles

5 Reasons I’m Thankful for Social Media

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Post on Google Buzz. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? Back then, I thought he was kind of a jerk quite frankly.

Social Media

Social Media Media Peer-to-peer B2B Thought Leadership

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

JULY 5, 2010

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. You might even start to write with a conversational rhythm. You’ll not only write like you’re having a conversation with your ideal reader, but attract like-minded people too.

Ning

Ning Digg Buzz Blogger

SEM Mystery: The Case of the Missing Leads

Webbiquity

JUNE 17, 2010

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. Post on Google Buzz. Share this on LinkedIn. . “I’ve got another job for you,&# she purred.

SEM

SEM Adwords CTR Search Engine Marketing

Blog Writing: What Can We Learn From Reality TV?

Writing on the Web

SEPTEMBER 8, 2010

The characters on reality TV shows that get the most buzz are those who have developed original personalities. Post on Google Buzz. Share this on LinkedIn. Probably not. People love unique personalities. Call it exhibitionism, but it works. Encourage debate among readers as well. Blog this on Blogger. Share this on del.icio.us.

Blogger

Blogger Digg Buzz Business Blogging

Best Google AdWords Tips and Tactics of 2010

Webbiquity

JANUARY 28, 2011

Spotlight on AdWords Search Funnels – Part 1 by Google Conversion Room Blog. Noting that “The standard approach to conversion reporting traditionally focused on a customer’s last click on your ad. Post on Google Buzz. Share this on LinkedIn. 6 Steps To Raise Your Quality Score by PPC Hero. Share this on Bebo.

Adwords

Adwords Paid Content Paid Search Agency Tactics

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

OCTOBER 13, 2010

Post on Google Buzz. Share this on LinkedIn. 10 Conversion Tips from Brain Science. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this to a friend?

Copywriting

Copywriting Digg Trigger Marketing Buzz

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Post on Google Buzz. Share this on LinkedIn. Guest post by Alexandre Sagala. Tweet This!

Lead Nurturing

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management

11 Myths of Social Media Marketing

Webbiquity

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. The real risk is in ignoring those conversations. Those practices are timeless, but social media has increased the velocity and magnitude of such conversations.

Social Media

Social Media Social Marketing Media Rules

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Share this on Facebook.

Social Media

Social Media Budget Programs Tools Marketing Management

How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Webbiquity

JUNE 25, 2010

A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Too often the first conversations go awry when they don’t need to. The best kept secret in leading successful sales conversations. Post on Google Buzz. Share this on LinkedIn. There is Nothing Wrong with Selling.

Consulting

Consulting Allocation Digg Cold Calling

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

Communication – communicating with them in an ongoing conversation. Conversion – and then converting them at the illusive moment of need. Share this on Linkedin. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Facebook. Share this on Reddit.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Digg

PR needs to Focus on Conversations

Best LinkedIn Guides, Tips and Tactics of 2010

Trending Sources

Will Facebook replace your B2B Marketing email system?

Seven Expert Search Engine Marketing Guides

31+ of the Coolest Social Media, Search and Web Tools of 2010

5 Great Reasons to Retweet Others on Twitter

Free Phone Consulting? 4 Reasons It’s a Good Idea

Creating Engagement in B2B Marketing

Proper Care and Feeding of a Blog

8 (of the) Best Web Analytics Guides of 2010

Customer Media Congress: Patsi’s in Dutch…

Social Media Success Starts with Listening

Content Marketing Tasks: Practice Makes Progress

Blogging Services: Content Marketing for Coaches

Blogging for Business: Persistence Pays

3 Biggest Challenges for Online Content Marketing?

Content Marketing to the Male Brain

Content Marketing Results: Landing Pages Rule

Why Use a WP Sales Page Template?

Business Blogging – Do You Have What It Takes?

Twitter: the little bird that grew up strong

Top Social Media and Marketing Books of 2010

Content Marketing to the Female Brain

Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Four Ways to Measure Social Media Marketing Results

Blog Writing Tips for Business Clarity

Book Review: Social Media Marketing

How to Write with Your Right Brain: 5 Tips

Content Marketing Tips: The Brain Runs the Show

Seven Ways to Use Social Media for Business

Five Benefits of Blogging for Business

Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Social Networking for Business: What’s Right for Yours?

5 Reasons I’m Thankful for Social Media

Is the Social Web Changing How We Write?How to Write Like You Talk

SEM Mystery: The Case of the Missing Leads

Blog Writing: What Can We Learn From Reality TV?

Best Google AdWords Tips and Tactics of 2010

Neuroscientists Discover “WIIFM” Center in Brain…

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

11 Myths of Social Media Marketing

What’s the Best Social Media Monitoring Tool? It Depends

How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

The 4 C’s of B2B Marketing

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