Writing on the Web

MARCH 17, 2011

A personal conversation solidifies trust in you. A phone conversation ensures they get the best use out of their purchase. A personal conversation will open the doors to other needs the client has but may not see. (I These conversations are so rich with the exchange of information. Post on Google Buzz.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

SEPTEMBER 13, 2010

Encourage comments, and when you get thoughtful comments or questions, respond and keep the conversation going. Post on Google Buzz. The best blogs communicate with readers rather than just broadcasting to them. Links are good things; they drive direct traffic to your blog as well as helping improve your rank in the search engines.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

FEBRUARY 4, 2011

how does the conversion rate for frequent blog commenters differ from other visitors?) 17 SEO and web analytics experts including David Harry , Vanessa Fox , Ian Lurie and Bryan Eisenberg share some of their favorite tips and hacks in this extensive online guide to GA, for example: how to track engagement and goal conversions by keyword.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

OCTOBER 20, 2010

Conversely, those who interact and add value grow their networks, influence and trust over time. Post on Google Buzz. Those who focus on “broadcasting&# only their own content through these media tend to be shunned or ignored. Sometimes the best way to advance in social media is to retweet. Share this on Bebo.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Writing on the Web

NOVEMBER 16, 2010

Post on Google Buzz. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Stay tuned for my Brain Shark recording of my presentation in the next week. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JULY 13, 2010

Be friendly, conversational, build relationships with readers. Post on Google Buzz. You’ve got to be easily identified as the go-to resource with solutions to specific problems. Quality content builds trust and connections with readers. Your content on your web pages and blogs must be clear, focused, yet personable. Tweet This!

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 12, 2010

There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Post on Google Buzz. A landing page should build trust because it is obviously a landing page, and not something else. Blog this on Blogger. Add this link to Box.net. Tweet This!

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 28, 2010

And the results speak for themselves in increased conversions, better results. Post on Google Buzz. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template. Registration for a class or workshop, virtual or otherwise. Share this on Mixx.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

DECEMBER 13, 2010

They love people and love conversations. Post on Google Buzz. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. The larger the group, the better. In my experience, they are extroverts. On the other hand, they usually don’t like writing. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

AUGUST 18, 2010

The “ball&# is the conversation you have with your ideal clients, your readers. Post on Google Buzz. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Keep the dialogue alive.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 9, 2010

Post on Google Buzz. 10 Conversion Tips from Brain Science. There are even Razer fan sites built by evangelists, and many tattoo the company logo, a three-headed snake, on their bodies. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

NOVEMBER 10, 2010

Conversations. Post on Google Buzz. Core values. Personal development (in this case self-esteem and daughters). Ways to help others. Ways to Participate. Here’s what women seek online: Connectedness. Convenience. Personal development for themselves and their families. What does this have to do with selling soap? Everything.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

And blog writing is very much like having a conversation with an ideal client. Post on Google Buzz. The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Until I get to know them better, I don’t have good handle on the way they talk.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 9, 2010

Post on Google Buzz. 8 Tips for Content Marketing on Your Blog, One Conversation at a Time. What do you think, is this helpful? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Tweet This!

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

JUNE 20, 2011

Post on Google Buzz. 10 Conversion Tips from Brain Science. You just have to use it well. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn.

Tips 100

Tips Digg Buzz Creativity 100

Webbiquity

JUNE 30, 2010

is the interactivity–blogs are meant to be conversations, not monologues. Post on Google Buzz. Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

NOVEMBER 16, 2010

Contribute to the conversation. With this foundation in place, the conversation can naturally turn a bit more commercial (though still not “hard sell&# ). Post on Google Buzz. Retweet them. Tag them on social bookmarking sites. Endorse them via Twitter’s follow Friday. Ask and answer questions. Share this on Bebo.

Social Media 100

Social Media Media Digg PR 100

Writing on the Web

NOVEMBER 16, 2010

Post on Google Buzz. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JULY 5, 2010

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. You might even start to write with a conversational rhythm. You’ll not only write like you’re having a conversation with your ideal reader, but attract like-minded people too.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

JUNE 23, 2010

Blog: informal / conversational tone. Thanks to commenting, a blog is (at least potentially) more of a two-way conversation, like using a telephone. Post on Google Buzz. Certainly standard websites can rank well in search, but a blog provides an extra SEO kick and is more powerful at driving repeat visits. Blog: educational.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JULY 6, 2010

But social media provides marketers with the tools to monitor, participate in and help shape the conversations. Post on Google Buzz. For example, brands no longer control their messages—their customers do. The One Effective Use of Facebook for B2B Marketing. Now on the next 100 posts! Share this on Bebo. Share this on del.icio.us.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

JUNE 15, 2010

Post on Google Buzz. Bump this on DesignBump. Submit this to DesignFloat. Post this on Diigo. Add this to DZone. Submit this to eKudos. Clip this to Evernote. Share this on Facebook. Submit this to FAQpal. Share this on FriendFeed. Share this on Fwisp. Grind this! on Global Grind. Email this via Gmail. Add this to Google Bookmarks.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Webbiquity

JUNE 21, 2010

Each post can potentially become a conversation, not just a monologue. Post on Google Buzz. Blogs in contrast are interactive: I take a position on an industry issue, you leave a comment, I respond, another reader chimes in with a follow-on comment, etc. Develop new relationships. Share this on Bebo. Share this on del.icio.us.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JUNE 17, 2010

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. Post on Google Buzz. . “I’ve got another job for you,&# she purred. I had figured as much. Went great.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Writing on the Web

SEPTEMBER 8, 2010

The characters on reality TV shows that get the most buzz are those who have developed original personalities. Post on Google Buzz. Even though America’s Next Top Model is about modeling, would anyone really care as much if we didn’t get the occasional personal glimpse into each model’s life? Probably not.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Webbiquity

JANUARY 28, 2011

Spotlight on AdWords Search Funnels – Part 1 by Google Conversion Room Blog. Noting that “The standard approach to conversion reporting traditionally focused on a customer’s last click on your ad. Post on Google Buzz. 6 Steps To Raise Your Quality Score by PPC Hero. Share this on Bebo. Share this on del.icio.us.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MARCH 23, 2010

The Top Five Essentials for a Successful Company Twitterfeed by KaneCo conversations. Visualizing Twitter Statistics x100 by Digital Buzz Blog. Twitter, chat and text messaging abbreviations by SearchCRM. Find Local People on Twitter Using NearbyTweets by Flyte Blog. Rich Brooks. Jennifer Kane. Joe Pulizzi. Matthew Royse. Aden Hepburn.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

NOVEMBER 23, 2010

Post on Google Buzz. Social media also provides a variety of near real-time methods for measuring audience response, so marketers know more quickly what works and what doesn’t. Got your own reasons to be thankful? Leave a comment to share. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. blogs, microblogging sites, social networks, etc.). Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Writing on the Web

OCTOBER 13, 2010

Post on Google Buzz. 10 Conversion Tips from Brain Science. How will you apply it to your content marketing? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Mixx.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. The real risk is in ignoring those conversations. Those practices are timeless, but social media has increased the velocity and magnitude of such conversations.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Post on Google Buzz. Guest post by Alexandre Sagala. Share this on Bebo. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

SEPTEMBER 7, 2010

While it may be a little challenging to have a full-fledged conversation, you can still interact and find out what their challenges are, participate in the conversation when they are looking for solutions and be a trusted advisor. Post on Google Buzz. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

JUNE 25, 2010

A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Too often the first conversations go awry when they don’t need to. The best kept secret in leading successful sales conversations. Post on Google Buzz. There is Nothing Wrong with Selling. Great rainmakers are no different.

Consulting 100

Consulting Allocation Digg Cold Calling 100