Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

FunnelEnvy

OCTOBER 2, 2023

Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. Tailor your content and benefits accordingly. Testimonials are the equivalent of online word-of-mouth recommendations. Be strategic about testimonials.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You don’t have to make your content all about the launch.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Buzz Marketing. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Acquisition Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. It also shows you have a growing community doing word-of-mouth marketing.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. It’s also a rich educational resource.

Planning 92

Planning Marketing Plans Service Content Marketing 92

markempa

DECEMBER 6, 2006

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Email Heaven? what are they good for?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. A surprising number of founders found their early customers by putting out compelling content online and first building a following. In B2B, it always starts with hand-to-hand combat. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

DECEMBER 4, 2015

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. Create Quality Content. If the content that you pay to promote is subpar, then your results are likely to be unsatisfactory as well.

Twitter 98

Twitter Paid Search Agency Ads Word of Mouth 98

distribion

JANUARY 7, 2021

It takes time to create strong buzz and word-of-mouth. Content marketing and email marketing often work hand-in-hand. For instance, an email newsletter to your followers might inform them of a new blog post or podcast that they may find to be of interest. Use a special piece of content to entice subscribers.

Email Marketing 40

Email Marketing Organization Ad Building Word of Mouth 40

Scoop.it

SEPTEMBER 7, 2021

When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. It also results in building more social exposure since you’re now curating content on multiple platforms simultaneously. . Activate social sharing options in your email newsletters.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Hubspot

JULY 17, 2017

They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Target your product or service well, don’t be afraid to rely on word of mouth, and foster an influencer channel that is loyal to your brand. 9 Brands That Don't Do Traditional Marketing.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Outbrain

DECEMBER 1, 2022

You want to generate foot traffic (and online traffic to your website), and you want customers to convert and purchase, engage in word-of-mouth marketing, and help bring more customers and more sales. Newsletter. A newsletter can be an effective and affordable way to keep customers connected and up to date with your brand.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. Traditional Marketing 101.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Content Standard

DECEMBER 1, 2017

The tricky part of overselling in your marketing content is that you can’t play it conservative when it comes to generating intrigue. As marketers, if you aren’t generating buzz and priming a consumer base to engage with your brand, then you aren’t doing your job. The Economics of Consumer Excitement.

Work Management 61

Work Management Marketing Management Promotion Planning 61

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. link] Create e-newsletters « Social Media for Authors [.]

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 31, 2012

These include publishing a Web site; creating news stories; initiating social media efforts; developing advertisements for print, broadcast, interactive, and/or search; and creating content and publicly available newsletters. Is word of mouth positive or negative? Why does or doesn’t it work? But respond intelligently.

Word of Mouth 115

Word of Mouth Social Media Broadcasting Pricing 115

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic , on the other hand, is traffic that is specifically owned by the brand or the individual (think newsletters or email chains in the U.S.). A KOC is an evangelist for the brand, willingly sharing information via social media and word of mouth. Brands might tap directly into KOLs private traffic.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 5, 2010

Looking forward to some great new content since I get tired of listening to that Jay guy all the time anyway! link] Ankit Bathija Waiting for the awesome posts lined up. link] Jack Smith Damn, one of these days I am going to make this list! link] jaybaer Write one up Jack! I'll be taking some time off to move in August.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 7, 2010

by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JULY 10, 2006

« Closed Loop Feedback: The Missing Lead Generation Huddle | Main | Sales Leads Are Too Valuable For Sales People Alone » BeTuitive Publishing Book Review Each month, one of the folks over at BeTuitive Publishing writes a business book summary and review that is included in their newsletter and blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

AUGUST 24, 2010

“ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood. “ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. Tags: viral marketing , clickz , intel , word of mouth , business to business marketing.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Social media allows big companies to act small again.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

Marketing Websites 122

Marketing Websites Lead Ranking Lead Scoring Correlation 122

Convince & Convert

MAY 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media’s Internal Impact – An Interview with (..)

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126