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12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. HP created their own online magazine, Hpmatters.com, where customers could turn to once a month to get their dose of content. That which got the most buzz is used more widely. Do these case studies convince you of the value of social media monitoring?

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Building Product Marketing Icons – Old vs. New

Navigate the Channel

billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products. According to published reports, Apple’s media spend was estimated at $1.8

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Email Marketing: 2 campaigns that used innovative creative to generate leads

markempa

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

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8 marketing campaign ideas that customers will engage with

Sprout Social

” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines. Create buzz with a contest or giveaway. Gathering case studies and testimonials from existing customers to win over new ones. Now, fast forward to the present day. Feeling motivated now?

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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

It’s got a bit of a buzz these days doesn’t it? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? Or you may inherit a story because your company just acquired a brand that has a digital magazine. Storytelling. But what does “telling a better story” even mean?

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A Content Marketing Love Letter

Content Marketing Institute

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). I like AdAge and B2B magazine, but they never talk about content creation and distribution issues.

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Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

In many cases, leads that are nurtured through content marketing become “converts” to a particular firm’s approach or way of thinking. Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. We do so to generate valuable buzz and inbound links.