SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. The valuable insights you can gather from webinars make up for their cost in many ways.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Valasys

MARCH 5, 2020

Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles. The post 6 Tips to Evolve Your Content Strategy in 2020 appeared first on Valasys Media.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JULY 24, 2019

Views on branded video content increased by 258% for Facebook as of June 2017 (Source: tubular insights); moreover, native videos on Facebook have 10 times higher reach as compared to YouTube links (source: socialbakers.com). On average, video posts on Facebook get at least 59% more engagement than other types of posts (Source: buffer.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

KoMarketing Associates

NOVEMBER 10, 2021

Many of them come to the platform to learn , which is a key step in the B2B buying cycle. . Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Hubspot , the average best times to post on social media are: .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Hubspot

AUGUST 29, 2012

Here's a sketch of the buying cycle that should help you align the right content with the right stage of the buying cycle so your leads keep on loving the offers you send their way: Awareness: The prospect gets acquainted with your brand or realizes they have a need for your product/service.

Work Management 28

Work Management Marketing Management Buyer Personas Buying Cycle 28

Hubspot

MAY 3, 2012

First, hyperlink text within your thank-you page copy directing your lead to your offer, like you see here with the blue hyperlinked text, "See how you can track that in a free demo of the HubSpot software.". That's another call-to-action to subscribe to our YouTube channel. 6) Show Them a Video (With Calls-to-Action).

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JANUARY 14, 2014

And because webinars allow us to engage our prospects and customers through all stages of the buying cycle, they''re an excellent opportunity to learn more about our existing leads through progressive profiling. You can also go the free route by uploading your video to YouTube and adding captions.

Webinar Metrics 28

Webinar Metrics Content Lock-In Thought Leadership 28

Hubspot

MARCH 27, 2014

Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Single Grain

MARCH 9, 2021

Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. Apart from webinars, you also need to create videos to support your content strategy – because 65% of senior executives visit the website related to the video posted on YouTube. Conclusion.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

JANUARY 2, 2015

77% of buyers say they are more likely to buy from a company whose CEO uses social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Using content-driven tactics saves an average of 13% in overall cost per lead. Content Marketing Institute ). State of Inbound Marketing ). Emarketer ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Valasys

MARCH 19, 2020

The clustering of the prospects into several segments & sub-segments & executing a content strategy to suit the stages of the customers in their buying cycles is possible only if you create, tailor, review & execute a hyper-tailored content strategy that is both data-driven & agile.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Job Hunting and Careers.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

SnapApp

DECEMBER 4, 2017

For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24. LinkedIn is 277% more effective for lead generation than Facebook or Twitter - Hubspot. . . . Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. HTML is the foundation that the majority of webpages are built on, sort of like what you’re reading here on the HubSpot blog!

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 12, 2012

If you don’t have someone on your team with the resources and ability to keep the premium content flowing, find out where can you get it (Hint: The HubSpot Service Marketplace is a great place to start looking). Connect with HubSpot : 7) Develop an Editorial Strategy and Editorial Calendar. Image credit: lindz graham.

Lead Management 28

Lead Management Work Management Marketing Management Lead Scoring 28

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. Short videos. Consideration Stage.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Hubspot

MAY 14, 2013

photos could even play out in a series of YouTube videos. Kelly suggests Clairol create several interactive, choose-your-own adventure-style videos using YouTube annotations features. A concept similar to the “Does she. or Doesn’t She?”

Paid Search Agency 28

Paid Search Agency Top of Funnel Campaigns Ads 28

Hubspot

OCTOBER 27, 2011

You know what your prospects' buying cycle looks like. You obsess about creating content that appeals to prospects at all stages of their sales cycle. You watch YouTube for inspiration. Connect with HubSpot : To you, link love is more romantic than flowers and candy. Tweet this! ). Tweet this! ). Tweet this! ).

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

Hubspot

MAY 15, 2013

Customizing calls-to-action based on where an individual is in the buying cycle to optimize for results. What are these people interested in, what are they actually buying, and how can they be turned into a word-of-mouth marketing powerhouse?”. Terminating paid campaigns that aren’t delivering ROI.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

accelerate agency

FEBRUARY 26, 2023

However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. For example, accelerate agency is able to secure links for clients from high-authority sites such as HubSpot, Moz, and TechCrunch through its long-standing partnerships. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. For example, accelerate agency is able to secure links for clients from high-authority sites such as HubSpot, Moz, and TechCrunch through its long-standing partnerships. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. For example, accelerate agency is able to secure links for clients from high-authority sites such as HubSpot, Moz, and TechCrunch through its long-standing partnerships. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Ready to start this whole inbound thing? Let''s do it.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE. LEARN MORE. Webexpenses.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). Find out why.). 21) Context.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

DECEMBER 14, 2016

They are looking at sources for each content piece, determining the best channels to distribute it, and mapping each piece to the various stages of the B2B buying cycle for each persona. From company YouTube and Vimeo channels to Facebook Live and Snapchat, the options are seemingly endless. Videos drive sales.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: 35 Mind Numbing YouTube Facts, Figures, and Statistics - Infographic. Posts You Might Like to Read: 8 Tips to Make Your YouTube Video Go Viral.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: 35 Mind Numbing YouTube Facts, Figures, and Statistics - Infographic. But I'm always looking for new reading material! 11) Full Quota.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28