Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Simple, right?

Youtube 139

Youtube Tips Tools Social Media 139

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Which videos to create? Step 2: Create Your Video.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Biznology

FEBRUARY 13, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. The audience won’t click on your video if it appears it’s going to be boring.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Biznology

MAY 3, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. The audience won’t click on your video if it appears it’s going to be boring.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Their latest findings indicate that video marketing is thriving and delivering better outcomes for marketers than ever before.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Navigate the Channel

JANUARY 23, 2024

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year.

Cost 65

Cost Video Marketing Ads FAQ 65

Marketing Insider Group

DECEMBER 18, 2023

Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 100

Cost Per Thousand Advertisements Advertising Video Marketing 100

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Sprout Social

NOVEMBER 29, 2021

did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. But what type of social content actually captures consumers’ interest when they’re inclined to buy? We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e.,

Buy 143

Buy Brand Identity Branding eCommerce 143

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. End screens.

Youtube 84

Youtube Template Examples High Quality Lead 84

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). What is a Video CTA? Do I want the viewer to watch more of my videos?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Convince & Convert

OCTOBER 21, 2014

As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. Meeting Generation Z With Video. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. Plan your marketing budget around YouTube.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

MARCH 1, 2019

Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. 97% watch tech-related videos. On the plus side (for us video specialists :-), 97% of millennial ITDMs reported watching a tech-related video in the past three months. Other significant stats.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Heinz Marketing

MAY 26, 2022

That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. How do you measure the success of your video campaigns? What video metrics should you be looking at?

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide. Videos and your website are both crucial for brand engagement.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Webbiquity

FEBRUARY 28, 2023

This trend is driven by the increasing availability of eCommerce shopping options on the whole, as well as the growing use of technology in the B2B buying process. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45