Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. You really need to consider the information that you ask people and when in the buying process you are asking for it. Seasons change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 7, 2007

Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. Were they not ready to buy yet? Some companies rely on their sales team or demand generation team to follow up but do they really do this? Sales and marketing can work together. This is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. You can take this concept further.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

JUNE 29, 2009

The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 18, 2009

If you're in sales you may also disagree as QBs typically get more of the glory but hear me out and you can have your own say if you don't agree. Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names).

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: 1: Sales engagement means taking in sales language: what do we contribute to the pipeline, how many sales accepted oppty do you need? rhonda : @pteshima #EE09 ?'s

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

DECEMBER 9, 2007

I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. Sales can incorporate these in their communication pieces to prospects. I may be getting older but I had a crazy flashback yesterday.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

MAY 14, 2007

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. They take up room and bring your response rates down.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

OCTOBER 1, 2006

By lead generation I mean very simply: "generating new prospects that will buy your products or services". Tags: business blog lead generation Sales process. . :) It's purpose is to educate both myself and everyone else who is interested in the topics I write about. How can you use your blogs for this purpose?

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

AUGUST 19, 2006

If you don't have any paid search ads, buy some and make sure that you have keywords that are related to the text on our home page (see above). If you have already setup Yahoo and Google paid search ads, change the caption so that instead of the typical text that would entice people to click on the ad, it reads "Why go to this website?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It's time to get a grip and at least know that you are not alone. What I like about Brian Carrol's post is the give and take.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

JANUARY 16, 2007

I'm looking out my window at the Best Buy across the street which is also a distraction. Mini USA doesn't just forget about you once you buy a car - they make you remember why you bought the car in the first place. Did you know that XYZ has increased sales 300% since using our product?". I digress. It made you stick out.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

You know the saying "people buy from people" - well it's true. What this does is begin or continue the relationship between the prospect and sales rep. The autoresponder should encourage the email recipient to contact the sales rep if they have any questions. As an added tip, include a picture of the sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100