Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. But, statistics show that a customer-centric approach is a better alternative. Consider these statistics: Only 23% of B2B marketers say they have a customer-centric structure ( source ). Ready to learn more? Keep reading!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals. All in all, social media intent data is integral to your marketing strategy.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. Native advertising increases purchase intent by 18%. 59% want to see posts that teach something.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Aberdeen

DECEMBER 17, 2019

AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different. Aberdeen captures best-in-class intent data that’s 91% accurate in predicting purchase intent.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Martech

NOVEMBER 20, 2023

Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. A visit to your pricing page could signal purchase intent. Follow up with content that answers their questions and shepherds them towards buying.

Email Marketing 122

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 122

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? What are they interested in?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Unbounce

APRIL 4, 2019

Consumers searching in Google have high purchase intent. They’re either researching because they’re considering a purchase now or in the near future—or they’re in active “buy mode.” But, statistically, that’s just not true. Facebook can educate and expose people to your brand long before they’re ready to buy.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. Use dynamic content that speaks to an individual’s specific pain points, past purchases, or product recommendations. A key finding revealed that 73% of online shoppers use the shopping cart to store items to buy later.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. improvement vs. 2.9% worsening).

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. gap in customer retention rates of firms using advanced analytics and firms not using advanced analytics (7.8%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. gap in customer retention rates of firms using advanced analytics and firms not using advanced analytics (7.8%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Mereo

APRIL 25, 2024

Today’s digital tools from machine learning and algorithms to artificial intelligence (AI) and statistical modeling can do the heavy lifting for you. But in order to predict likely future outcomes of business decisions, you need to feed these tools quality datasets. The more-complete the datasets, the stronger predictions you can expect.

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Launch Marketing

JANUARY 27, 2021

These keywords also have higher conversion rates because the more specific a user gets, the more purchase intent they have. There are a variety of metrics and statistics that you can look through, but focus on the data that showed spikes, dips, and/or steady numbers. Evaluate what changed for any fluctuations. What was the CTR?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. Nobody wants to be a statistic, viewed as just a set of numbers instead of a person. For B2B marketers, finding new and promising leads is a never-ending challenge.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Madison Logic

JULY 6, 2023

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. Another intriguing trend revealed by our data is the active role played by different members of the buying committee in the purchase decision process.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals. All in all, social media intent data is integral to your marketing strategy.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

NetLine

APRIL 11, 2023

More than One-Third of B2B Buyers Are Investing Within the Next 12 Months Businesses want to know when their prospects are likely to buy. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4%

Demand 52

Demand B2B Webinar Metrics Intent 52

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Not every user that comes to your website is ready to buy your SaaS product or service.

Activities 72

Activities Search Marketing Work Management Planning 72

Exo B2B

MAY 25, 2021

Some telling statistics. If you’re still hesitant to use LinkedIn to its full potential, here are some statistics from a post on Hootsuite’s blog to convince you to be present and active: 1. LinkedIn “Ads” increase purchase intentions by 33% 8. LinkedIn has 722 million users worldwide 2.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Binary Demand

JULY 21, 2023

Intent Data Intent data is a recent form of B2B data that captures prospects’ online behavior as they browse the internet. It reveals their interests, engagement with content, and signals indicating potential purchase intent. It encompasses discrete data with fixed values that may fluctuate over time.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

ClickZ

JULY 17, 2020

Almost all sources of data employed for obtaining customer insights (directly delivered personal info, social media, online, and offline buying habits) can be used in order to predict future behavior and purchasing inclinations. The following statistics can fully demonstrate this trend: 88% of marketers in the U.S.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Aberdeen

JANUARY 30, 2019

Marketing and Sales activities can be informed by qualified, on-demand, up-to-date, and sweeping data sets, but finding a partner in the intent data and market intelligence space is crucial to attaining this heightened, informed decision making. Do you know which specific companies are currently in-market to buy your product?

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

Marketing and Sales activities can be informed by qualified, on-demand, up-to-date, and sweeping data sets, but finding a partner in the intent data and market intelligence space is crucial to attaining this heightened, informed decision making. Do you know which specific companies are currently in-market to buy your product?

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Onalytica B2B

JULY 26, 2018

Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. The most alarming statistic here is that it took two weeks longer for the company to find the relevant influencers, largely due to the niche requirements from the weight loss brand.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Aberdeen

OCTOBER 28, 2019

“People don’t buy for logical reasons. They buy for emotional reasons.” —Zig Instead of loading prospects up with promotional messaging and statistics, take advantage of the following four storytelling tips and techniques to make your pitches more engaging. That’s where intent data helps. Zig Ziglar. Customer as Hero.

Storytelling 40

Storytelling Intent Data Intent Marketing Prospects 40

Porch Group Media

SEPTEMBER 24, 2019

Consumers may use one channel for inspiration, another channel for research and yet another channel for purchases. Here’s a look at some statistics showcasing highlights of different channels. . Social Media Advertising Statistics. Email Marketing Statistics. Online Advertising Statistics. Sprout Social ). .

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native advertising increases purchase intent by 18 percent. eMarketer ). Sharethrough ). billion in 2019. Wordstream ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Aberdeen

DECEMBER 21, 2018

Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Also includes content providing present-day news, statistics, and general information about the business landscape for AI / Machine Learning technology.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

JANUARY 31, 2019

You can rely on our intent data sets for cutting-edge statistical analysis of buyer intent signals emitted amidst the everyday cacophony of the Internet. Aberdeen’s machine-learning solutions know how to capture and interpret B2B purchase intent signals like Nightingale knew hands should be washed.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 31, 2019

You can rely on our intent data sets for cutting-edge statistical analysis of buyer intent signals emitted amidst the everyday cacophony of the Internet. Aberdeen’s machine-learning solutions know how to capture and interpret B2B purchase intent signals like Nightingale knew hands should be washed.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

QuanticMind

DECEMBER 17, 2018

In addition, user intent data can also help advertisers identify new customers, while providing insights about them at various stages of the buying cycle. Consider ad copy that asks the question: Why would people search for information about buying a new car online? Appealing to Emotions.

Advertisements 40

Advertisements Advertising Optimization Landing Pages 40

Markempa

AUGUST 12, 2021

The goal of lead nurturing is to help potential customers on their buying journey. I define lead nurturing as consistent and meaningful communication with viable potential customers regardless of their timing to buy. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” sale’s team).

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

QuanticMind

FEBRUARY 19, 2020

Target High Purchase Intent Keywords. They’re not necessarily ready to purchase a ticket, tour, or hotel room. Instead, it’s better to allocate more budget to target keywords that show users have high purchase intent, such as “buy tickets to barcelona” or “book costa del sol tour.” Invest More in Mobile.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. This will position your brand strongly in prospect’s minds, meaning when their buying power is reintroduced, you’ll be in a better position to become the provider of choice. Traditional Sales.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. No statistics were provided for users aged 35–54.

Statistics 138

Statistics Linkedin Paid Content B2B Thought Leadership 138