Convince & Convert

NOVEMBER 30, 2023

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Proceeding without employee buy-in is the #1 mistake. If you take the time to build better buy-in up front, it leads to better change outcomes. But there is a better way.

Digital Transformation 127

Digital Transformation Lock-In Allocation Work Management 127

Biznology

APRIL 9, 2021

Make sure you lock the screen or close the laptop cover every time you walk away. It might be time to change your passcode and lock your child out. Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. And yes, they have an official Twitter account, @US_Stratcom.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Webbiquity

MAY 18, 2021

” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? 4/20 Money can’t buy happiness. But it can buy bacon, which is pretty much the same thing. LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Is that still the case?

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Martech

MARCH 27, 2023

Comprehensive buy-in to Commerce Cloud secures a wide range of services including order management, PIM, content management, personalization and engagement tools. A federated approach to offering services, combined with large partner networks, is bringing much greater flexibility to commerce offerings. Get MarTech! In your inbox.

Digital Experience Platform 115

Digital Experience Platform Lock-In eCommerce Verticals 115

Martech

FEBRUARY 7, 2024

Build or buy? Stay agile with your AI tech stack The world of AI technology moves fast, and businesses need to stay adaptable, so avoid getting too locked into one system or setup. But the tool is only as good as the way it’s used, and that’s where integration comes in. Why focus on having the best AI integrations?

Marketing AI 130

Marketing AI Hubspot Lock-In Marketing Management 130

Biznology

NOVEMBER 1, 2021

Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors. Your vendors are already locked. But, I say, don’t bother.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” We’re not deploying any software on premise, so you’re not locked in. Oracle EVP Rob Tarkoff “Best of breed has jumped the shark.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing AI 108

Tony Zambito

MAY 5, 2011

  In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .  Image via Wikipedia.

Buy 100

Buy Buyer Personas B2B Lock-In 100

Martech

FEBRUARY 15, 2023

You can pay with crypto currency to buy NFTs in order to buy goods, services, and other digital assets.” The public needs to have better understanding of how these technologies work in lock step with better usability,” Ron said. Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run.

Loyalty 129

Loyalty Lock-In Storytelling Ad Exchange 129

Martech

MAY 2, 2022

Nielsen digital ad ratings are also part of Roku’s OneView buying platform. As ad veterans know, upfronts are the traditional way that brands have locked in linear TV inventory for ages. As ad veterans know, upfronts are the traditional way that brands have locked in linear TV inventory for ages. What it does. Why we care.

Advertising Agencies 102

Advertising Agencies Budget Programs Advertisements Advertising 102

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. And when a customer starts to trust your brand, they are likely locked in. Typically, most websites convert 3% of users on their first visit.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Hubspot

DECEMBER 4, 2023

Stalled deals are often a byproduct of a salesperson locking in on more superficial, symptomatic issues their prospects are dealing with — as opposed to the actual problem those issues stem from. As a salesperson, you‘re almost guaranteed to have to handle this kind of situation at some point in your professional life.

Hubspot 56

Hubspot Tips Lock-In Cold Calling 56

Adobe Experience Cloud Blog

MAY 27, 2019

Think of the World Wide Web as your neighborhood, your landing pages as your house, and an SSL certificate as the standard lock on your front door. You’re happy you can lock the front door to keep that home safe, and you’d never really consider not ­ having a lock. You work hard to make your house a home.

Work Management 134

Work Management Marketing Analytics Tools Marketing Management Lock-In 134

Launch Marketing

FEBRUARY 22, 2024

From establishing clear naming strategies to setting “lock in” dates for product names, meticulous planning is essential to avoid confusion and setbacks. By ensuring buy-in from all stakeholders and aligning product names with brand identity , businesses can create a strong foundation for successful product launches.

Product 62

Product B2B Marketing Planning B2B 62

SendX

JUNE 16, 2020

We are confident that you will appreciate how easily you can create complicated drip campaigns, and that we are not even locking you by asking your credit card details. Various segments can be based upon: Buying stage - To free trial members, send feature. Show them that you have domain knowledge and that your work is top quality.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Lead Forensics

APRIL 2, 2024

“I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” “I’m hearing from a buying group.” Ask about the buying group’s structure and requirements. The key lies in having a response strategy. Objections: Price & Budget 1.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Martech

APRIL 7, 2023

For proper context, and crafting the right strategies and tactics, let’s frame the challenge and the opportunity based on why and how business professionals and their organizations buy. Historically, the status quo — doing nothing — was the ultimate competitor. Using fear, uncertainty and doubt tactics, emphasizing the cost of inaction.

B2B Sales 127

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 127

Martech

MAY 2, 2023

Not all revenue strategies and tactics work The B2B buying and selling process is not how it used to be. Buyer self-serve preference, larger buying committees, longer cycles with more complexity and scrutiny — all this limits B2B sellers’ access to buyers. Buying leads to hit artificial top-of-funnel and sales lead quotas.

Paid Search Agency 115

Paid Search Agency Account Based Marketing Generation Companies 115

Customer Experience Matrix

APRIL 1, 2020

In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online. In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Canada, and United Kingdom.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

ANNUITAS

OCTOBER 5, 2023

While this seems like a lot of records, when you think of Enterprise scales and the fact that B2B buying committees have at least five-to-seven individuals — hitting that 10,000 profile limit isn’t too difficult. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

LeanData

DECEMBER 1, 2022

Make certain you’re connecting and engaging with the right personas within an account’s buying committee and/or purchasing influencers. . You want to guide and facilitate an account along its buying journey. Your marketing and sales teams need to march forward in lock-step. Metrics, Analytics & Insights.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

SendX

DECEMBER 2, 2020

Try me, before you buy me They don't have a free trial to test out the platform with a large number of subscribers. With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. You can test out the platform by sending email to 5 subscribers.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

SalesIntel

OCTOBER 25, 2023

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. If I’m looking to buy a unique replacement car part, I’m not going to Amazon. Having 100,000 contacts at companies that can’t buy my product is worthless compared to 100 decision-makers in my target industry. Not necessarily!

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Mereo

FEBRUARY 28, 2024

As leaders hold their 2024 sales / revenue kickoffs this first part of the year, what would your advice be to leaders for getting their teams to buy in to their 2024 vision? Read our condensed conversation below. There is a lot of discussion about the importance of fostering the right business culture, but let’s start by taking a step back.

Lead Ranking 77

Lead Ranking Thought Leadership Business Lock-In 77

Modern B2B

MAY 22, 2023

This isn’t true in all cases, but if you’re locked into a 3 year contract and the service is poor, there’s little you can do about it! We know it costs more to acquire a new customer than it does to retain an existing one – and increasing customer retention rates by 5% boosts profits by 25% to 95%. For SaaS software it’s different.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Martech

DECEMBER 23, 2022

Despite the previously discussed challenges, if you’re patient, know where you’ve been (including the mistakes) and clearly define where you’re going and control the urge to buy martech tools like a kid in a candy store, you can navigate the less-than-optimal process and come out ahead. It’s an experience platform.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Industry CMS 122

Zoominfo

JUNE 2, 2021

This is what a core competency sales training program aims to do: Rethink the way we approach individual and group training and make it a collaborative experience that gets buy-in from everyone involved. At ZoomInfo, sales teams follow the DEAL methodology, which stands for Discover, Educate, Align, and Lock. The end goal?

Zoominfo 130

Zoominfo Lock-In Training Case Studies 130

Zoominfo

JUNE 2, 2021

This is what a core competency sales training program aims to do: Rethink the way we approach individual and group training and make it a collaborative experience that gets buy-in from everyone involved. At ZoomInfo, sales teams follow the DEAL methodology, which stands for Discover, Educate, Align, and Lock. The end goal?

Zoominfo 130

Zoominfo Lock-In Training B2B Sales 130

Optinmonster

MAY 10, 2023

In other words, they’ll buy something just because they feel they might miss out. Show That People Are Buying Some of the most effective FOMO marketing techniques trigger the feeling without even making a sales pitch. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales.

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Lead Forensics

APRIL 2, 2024

“I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” “I’m hearing from a buying group.” Ask about the buying group’s structure and requirements. The key lies in having a response strategy. Objections: Price & Budget 1.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Tracking what they ultimately end up buying. Whereas, B2C transactions are often instantaneous or close to it. Get MarTech!

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech

AUGUST 31, 2022

This concept got a big boost in the early days of the pandemic, when brands sought new ways to stay connected with customers who were stressed, anxious, locked down and looking for answers. That’s good news because I believe helpful marketing is the future of email marketing. 3 emails, 3 problems. Email 1: Cardly. Get MarTech!

Personalization 121

Personalization Phishing Work Management Customer Satisfaction 121

Savanta

AUGUST 1, 2016

First we asked them how likely they are to buy from their current supplier the next time that they have a need. The third segment are ‘locked-in’. Recently Circle Labs has been looking at customer loyalty and as part of this we surveyed several thousand B2B decision makers. Higher levels of customer service. Offering a price advantage.

Customer Satisfaction 120

Customer Satisfaction Lock-In B2B Lead Scoring 120

Biznology

OCTOBER 23, 2017

Rating services like Nielsen show what people actually watch, tweet about, and buy. Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). When ad agencies buy those devices, they imagine these people are reached by putting ads out there. That world is obsolete.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Exo B2B

SEPTEMBER 18, 2020

It’s the tiny little paddle lock that shows up just before the URL address. You can tell you’re on a secured page because you’ll have https :// rather than the unsecured [link] in the web address and there will be a paddle lock. We will publish the other one in the following weeks. Enjoy the read. STOP using simple passwords !

Autoresponders 105

Autoresponders Tips Lock-In Eye-Tracking 105

Go Beyond SEO

MAY 14, 2022

You sponsor events and buy branded swag. Locking your business into a yearly salary commitment for a CMO, Marketing Strategist, or even a social media coordinator is antithetical to the needs of many small businesses. Many small business owners, this year especially, are still trying to get a grip on what works and what doesn’t.

CMO 78

CMO Planning Paid Search Agency Lock-In 78

Heinz Marketing

SEPTEMBER 16, 2022

Imagine this : you have an enterprise customer on the hook and ready to buy. The two need to move in lock-step, as one without the other can destroy an organization, be it a company, a friend group, or even a society. The Problem with Procurement. And that is the place it hurts the most. Bureaucracy vs. Scale.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102