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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. digital retail sales.

PPC 274
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Is ecommerce blogging still worth the investment?

ClickZ

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Unfortunately, this is an all too common assumption for ecommerce websites. Too many ecommerce brands start a blog for no reason by copying competitors.

eCommerce 122
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5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. Set Up Google Shopping Ads.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites. Guest post by Brian Mechem.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?

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What’s a Winning Ecommerce Conversion Rate? Benchmarks & Insights for 2023

Optinmonster

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase.