Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&#

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Online Persuasion: Seeing Through the Eyes of Your Customers. Go enjoy the 20 minute video from Simon Sinek , you’ll be really glad you did because it will make a big impact. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 8, 2010

If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. Marketing to the older brain isn’t done by showing pictures of frail people, confused people, or trying to frighten them into buying stuff. Content Marketing to a Caveman’s Brain.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Content Marketing with Emotions: Write with Feeling. Human beings are all driven by hot button motivators.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

OCTOBER 20, 2010

There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 5, 2010

Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Online Persuasion: Creating Desire. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. But marketers continue to write messages as if people were paying attention. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Brain Scans Reveal 3 Elements of “Buying Brain&#.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

But here’s some new information, which could improve your marketing messages. Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. How will you apply it to your content marketing? What do you think about this?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. The company, Marchex Inc.,

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

NOVEMBER 29, 2010

Content Marketing that Speaks to the Old Brain. Brain Scans Reveal 3 Elements of “Buying Brain&#. Emotional Attention + Memory = Content Marketing. If you don’t agree, let me know why. You can still re-tweet it. That’s it. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Let me know what you think about all this, and about how your readers find you online. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Have you tried to create a landing page using Wordpress? And I know others have too. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. Share this on Bebo.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

SEPTEMBER 1, 2010

They are in fact what makes people comment, sign up, register, download, or buy. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Content Marketing to a Caveman’s Brain. Sometimes, you feel driven to do things, and you don’t really know why. Let me know what you think.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) I do believe it’s true that online games are good for your brain as we age. Smart marketing or manipulative? The Brain Science of Online Persuasion. What do you think about all this?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 7, 2010

Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Here’s what I’m reading in an excellent book, The Buying Brain by A.K. The battle for attention wages online, in stores, and continues on billboards and TV. How do we soothe and seduce it?

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

OCTOBER 28, 2010

These four drives play heavily into why we buy, what we read, where we surf the Web. Everything marketers create appeals to one or several of these four drives. Content Marketing to a Caveman’s Brain. Let me know that you can be trusted to answer my questions with easy follow up access. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

SEPTEMBER 20, 2010

It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. Before that, I was a journalist and a psychologist so I learned to write differently. Writing content for the Web is different.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 15, 2010

Will marketers be able to influence online buying decisions with subconscious persuasion powers? How is brain research influencing marketers? Are they able to use triggers to get us to buy stuff? Why Use Twitter, Facebook & LinkedIn for Content Marketing? The social ‘Net gives voice to people.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Register here: YouTube Secrets Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. It’s the best way to get new viewers to your website and blog.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JUNE 17, 2010

The real problem with sales landing pages is the formatting , and getting it to look like a professional did it, one with cool marketing savvy, along with the latest hip graphics. That can really make a difference between someone trusting you enough to click and buy or register, and one who clicks and just goes bye-bye. Frustrating?

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Your online content should be no different. Good stories are what make a blog interesting and fun to read. Well, shorter, for sure. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 9, 2010

Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger. You can also approach local businesses and ask if they need someone to write ads or articles for them.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JANUARY 5, 2011

Further interaction with you is necessary before someone will “buy&# into your services. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. But without the ability to get to know you, the reader isn’t inclined to take the next step. Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JULY 8, 2011

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

JULY 5, 2010

Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell. Imagine this person’s pains, pleasures, pastimes and passions. Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Digg Buzz Blogger 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you. Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Use Client Comments in Your Content Marketing. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients?

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

FEBRUARY 28, 2011

Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

FEBRUARY 16, 2011

Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Online Marketing Institute

MARCH 13, 2011

They also provide the fast track method of allowing you to buy a number of points that you can use to “purchase&# a contact. I have typically been buying contacts in batches of about 4000 and this seems to last my very active prospecting teams for the better part of a year. This is where JigSaw comes in. long story shot.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. SOCIAL MEDIA MARKETING MANAGER at M80. Online Marketing Coordinator at Explo.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40