Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

AUGUST 26, 2011

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. He told of buying a coffee at Dunkin’ Donuts: milk, no sugar. I couldn’t drink it.”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. Have metrics in place to measure results.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 18, 2011

These sites allow you converse with friends (through Skype and chat), compile lookbooks for your friends and family’s seal of approval, and most importantly, buy online. SocialVest is an online retail platform that allows customers to buy and give at the same time. SocialVest.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

FEBRUARY 24, 2011

B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., One of my favorite stories from Social Marketing to the Business Customer is Indium Corp.,

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. The last thing IT people want when they come to a technical resource is an ad asking them to buy a laptop,” Hanson says.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 5, 2011

I may not buy from them, but I sure do help promote their wares. Think Like the Customer. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. With the exception of Gizmo, all the companies have something to sell. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

DECEMBER 16, 2010

A friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity. It’s already beginning.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Value-driven decision-making. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 16, 2012

Great example of customer-driven storytelling. RachelJOConnell “Our motives as marketers are becoming increasingly irrelevant to the buying decision.” Great example of customer-driven storytelling. Add perspective. Can you append a comment that adds value to a tweeted quote? ” #SMB26. ” #SMB26.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JANUARY 12, 2011

My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it. “I’d worry less about shocking customers than it would about boring them,&# says Jellyvision founder Harry Gottlieb in one notable quote.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

MARCH 9, 2012

The company’s almost obsessive approach to research has marketers and engineers routinely visiting customers’ homes to spend hours watch people doing laundry, diapering their babies and brushing their teeth. This deep understanding of customers was evident even in the Advisory Board’s earliest meetings with brand managers.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50