Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JULY 4, 2010

During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. You really need to consider the information that you ask people and when in the buying process you are asking for it. Hi everyone.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 19, 2006

Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. It also ensures greater buy in from sales. You should even see comments from your developers on how a new feature has enhanced a customer's use of your product. Are all of your sales reps exceeding their quota for this quarter?

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). If you watch the show The Office on NBC like I do with my wife most weeks, you'll understand what Dundler Mifflin is all about. Any other Office fans out there?

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

MARCH 24, 2009

Take 30 seconds and really think about the message this is conveying: Here are some items to consider: The only parking spaces reserved were for outside sales and customers There were enough parking spaces available for everyone (reserved spaces were not essential) What do other employees (including inside sales) think when they see this?

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

DECEMBER 9, 2007

I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. If you go and visit your customers, take a long a camera and record a 10 second testimonial. Company videos for holiday cards.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 29, 2006

Picture this - you're an IT Systems Architect and you need to buy a new blade server today. Chat and Customer Support - Better then getting a "Please leave a message" Here's another scenario - you call customer support from your favourite software vendor and either no one is there or your put on hold for eternity.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

MAY 12, 2007

You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. Besides name and email, choose your registrations carefully!

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

NOVEMBER 15, 2009

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base. Only as good as your sales team buy-in.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

FEBRUARY 18, 2009

Fans: The fans of course are your paying customers. In the lead management process, you need to define a process where leads get handed back to marketing in situations where prospects just aren't ready to buy. Typically, if you have a really good offence and coaches, you're going to have a good team that scores a lot of touch downs.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

JUNE 24, 2007

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? You can start this off by asking your customers for questions that they may have about their industry. A great example of this is MarketingProfs Know-How Exchange.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

DECEMBER 17, 2007

There is no defined process to route leads to sales There is no defined process to handle leads that are qualified, yet not ready to buy Sales are given the tools to make their jobs easier but refuse to adopt to them. Why Marketing and Sales Metrics Aren't Customer-Aligned. He doesn't pull any punches.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

JANUARY 16, 2007

I'm looking out my window at the Best Buy across the street which is also a distraction. For a company, these are the early adopters or your first few customers. It's these types of customers that helps a business grow. You can compare this to how a company treats its customers. I digress. This is just plain stupid.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". You know the saying "people buy from people" - well it's true. Using this technique demonstrates that marketing is at the top of their game.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100