Remove Buy Remove Content Remove Social Networks
article thumbnail

An Introduction to Vertical Social Networks

Buffer

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

article thumbnail

Use of social networks in B2B marketing (2) The buying cycle!

Exo B2B

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. It’s not enough to be there, but it’s often the central element of a B2B social networking strategy. You must think broader and know why a B2B company should be on social networks and how to be effective there.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Activate Healthcare Employees’ Social Networks to Drive ROI

EveryoneSocial

90% of 18-24 year-olds say they trust medical information shared by people in their social networks 60% of social media users trust doctors’ social posts more than any other group 41% of people say that social media would affect their choice of doctor, hospital, or medical facility. Establish a social media policy.

article thumbnail

Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

article thumbnail

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Exo B2B

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. The contact, the discovery, the impromptu meeting during the events I have just mentioned are also done on social and virtual platforms.

article thumbnail

Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. Your C-suite pitch: Traditional social media tactics are becoming less reliable. We had similar results at Sprout.

Stats 98
article thumbnail

Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. You might start by creating a “Five tips to…” post with seven slides, where the first slide teases the contents of the carousel. However, videos are arguably more impactful.