Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Know your product or service. Post on Google Buzz. Writing content for the Web is different.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Post on Google Buzz.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Post on Google Buzz. Even back then (2005?)

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Post on Google Buzz. Publishing video on your site is like a client magnet. But what if you want to do it yourself?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. Post on Google Buzz.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. This information comes from research on neuromarketing and what makes people buy. This is obvious: if a reader/consumer can’t or doesn’t remember your message, it cannot influence a buying decision. Easy-peasy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

DECEMBER 16, 2010

Get Clients : Is it easy for people to become a client and buy something from you? Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? I am an affiliate for these companies because I use their products and believe in them.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Post on Google Buzz. Good stories are what make a blog interesting and fun to read. Well, shorter, for sure. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. All professionals who need to sell, either products or services, should read this manifesto. Post on Google Buzz. testimonials.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 5, 2010

They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Post on Google Buzz. When successful web writers create online content , they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Post on Google Buzz. Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

JUNE 17, 2010

That can really make a difference between someone trusting you enough to click and buy or register, and one who clicks and just goes bye-bye. I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. Post on Google Buzz. Tweet This!

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: products and services.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. 8 out of 10 new product launches fail. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Post on Google Buzz. Brain Scans Reveal 3 Elements of “Buying Brain&#.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 8, 2011

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.

Tips 100

Tips Digg Opinions Opt-out 100

Webbiquity

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Post on Google Buzz. Answer prospect questions.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 29, 2010

It’s also not just okay, but vital, for a company page to include descriptions of the firm’s products and/or services. Certainly much of the content on corporate sites is inappropriate for linking from Wikipedia: product feature-benefits pages, “why buy from us,&# press releases, etc. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Post on Google Buzz.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JUNE 17, 2010

Same product as before, only they’d made a few tweaks to optimize it for business use. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Post on Google Buzz. . “Another government job?&#. Private sector this time.&#.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) How can you use the status trigger to persuade people to use your services or products? Post on Google Buzz. If you think computer games are just for kids or young people with too much time, think again.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 7, 2010

Here’s what I’m reading in an excellent book, The Buying Brain by A.K. How do we stand out from the amazing barrage of sensory stimuli to be the one product or brand that makes sense and is embraced by the brain? Post on Google Buzz. How do we soothe and seduce it? Messages that distract or don’t apply.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Buzz Marketing for Technology

JULY 28, 2010

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? But what if we focused on those buyers who have already purchased from us? I think we owe it to our organizations to really take care of them. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? How to Take Advantage of the New B2B Buying Behavior by Fast Company. . • It enhances your organization’s image (e.g., by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

SEPTEMBER 9, 2010

This is where you write posts on your blog for money, maybe reviewing products or services. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. Post on Google Buzz. 3) Pay-per-post. So make sure you know the law and stay on the right side of it. Blog this on Blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Rules 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. The new layout also lets companies feature product videos as well as targeted display advertising. Post on Google Buzz.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JULY 28, 2010

Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. Post on Google Buzz. .&# By not participating in social media, you embolden your critics while ignoring your fans. Share this on Bebo. Share this on Mixx.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

MAY 30, 2010

A bizarre collection of action figures the world probably doesn’t really need, but some people will buy regardless, such as the cast of the “Twilight&# movies, political action figures (including Sarah Palin, Joe the Plumber and BHO), the Katy Perry doll, and the “Jesus Action Figure and Cleaning Kit.&# Post on Google Buzz.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 28, 2011

Post on Google Buzz. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

But -- is this call part of a pattern of calls, either around this product, or from this customer? Did we design the product correctly? And -- if IT is all about creating value for the business -- more and more focus will need to be put on making knowledge workers more productive. Now consider the "2.0" Save to del.icio.us.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100