Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Post on Google Buzz. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Business Digg Buzz 100

Webbiquity

SEPTEMBER 7, 2010

Understanding that not every lead is ready to buy right away, but that it’s less costly to convert an existing lead than to generate a new one, you may be asking yourself, “ I need to do lead nurturing right—where do I start?”. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Post on Google Buzz. Have you tried to create a landing page using Wordpress? And I know others have too. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Post on Google Buzz. Smart marketers know the rules and never forget them. Blog this on Blogger.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JUNE 9, 2011

For example, I don’t explain how clients decide to buy what you have to offer. Post on Google Buzz. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Let me know what you think about all this, and about how your readers find you online.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

NOVEMBER 29, 2010

Post on Google Buzz. Brain Scans Reveal 3 Elements of “Buying Brain&#. You can still re-tweet it. That’s it. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Share this on LinkedIn.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Post on Google Buzz. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Post on Google Buzz. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Post on Google Buzz. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Will be recorded!). Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JUNE 21, 2010

You want them to take action – one action only: click and buy, or click and register. Suzanne includes several easy to use tutorials and bonuses when you buy her product , including complete instructions on how to install the product to your Wordpress blog and great graphics you can use on your page. Post on Google Buzz.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

APRIL 28, 2011

Or, we hire a writer to do that for us, and buy ready-to-publish content that’s full of research and facts. Post on Google Buzz. I think we’re all very good at our professions, we know a lot, and some of us are good about writing what we know. We’re good at educating our readers. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JANUARY 21, 2011

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. It’s not about persuading someone to buy something they don’t need. Post on Google Buzz. Then things changed. Many talented people were laid off.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Post on Google Buzz. Human beings are all driven by hot button motivators. Some of these are: The desire to be first. The desire to know it all. The desire for control. The desire to love and be loved.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

JULY 9, 2010

You’ll be able to buy those with the peace of mind that no one will actually start a site devoted to lying about your hygiene! Post on Google Buzz. Get URLs for your site before somebody else does so with the poor intentions. If you can afford it, purchase ones that ridicule you blatantly, such as johndoesmells.com. Be a watchdog.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Post on Google Buzz. Good stories are what make a blog interesting and fun to read. Well, shorter, for sure. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 8, 2010

Marketing to the older brain isn’t done by showing pictures of frail people, confused people, or trying to frighten them into buying stuff. Post on Google Buzz. Brain Scans Reveal 3 Elements of “Buying Brain&#. Wake up, folks. “ Seniors ,&# doesn’t mean senile. Blog this on Blogger. Email this via Gmail.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Post on Google Buzz. Brain Scans Reveal 3 Elements of “Buying Brain&#. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man….

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 4, 2010

As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. Post on Google Buzz. If you’re not sharing your higher purpose, and the real reason you care about your clients, your readers aren’t going to sit up pay attention or care about what you’re selling.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Post on Google Buzz. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Post on Google Buzz.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 5, 2010

They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Post on Google Buzz. When successful web writers create online content , they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Post on Google Buzz. testimonials. analyst support. proof points&#. I don’t think enough of you do a good job of trust building.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JANUARY 5, 2011

Further interaction with you is necessary before someone will “buy&# into your services. Post on Google Buzz. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. But without the ability to get to know you, the reader isn’t inclined to take the next step.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Post on Google Buzz. Stumped for that last-minute Christmas idea? Happy shopping! Defy Gravity by Rebel Brown. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

DECEMBER 16, 2010

Get Clients : Is it easy for people to become a client and buy something from you? Post on Google Buzz. Do you show some personality and faces of the people who work with you? Can people easily get to know you, like you and trust you? Is it easy to download free offers? Is your sales copy effective? If you have questions, let me know.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. The reality is that what we decide to read, the website we pick, what we decide to do while there, and whether we buy or not are decisions and actions that we make largely with our unconscious brains, completely out of our awareness.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Post on Google Buzz.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

JULY 6, 2010

How social media is a reflection of and response to broader shifts in the market and culture that make it increasingly difficult (and irrelevant) to try to buy attention, but critical to earn it. Post on Google Buzz. Five Big Shifts in Social Media Marketing. For example, brands no longer control their messages—their customers do.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

JULY 8, 2011

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? Post on Google Buzz. This is called hypnotic suggestion.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

JUNE 17, 2010

That can really make a difference between someone trusting you enough to click and buy or register, and one who clicks and just goes bye-bye. Post on Google Buzz. Now secretly, I adore messing with web pages ever since I learned a few <tags> But that’s when everything goes right. Blog this on Blogger. Share this on Mixx.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

SEPTEMBER 1, 2010

They are in fact what makes people comment, sign up, register, download, or buy. Post on Google Buzz. The key that you should know: Emotions are extremely powerful influences over the actions of your readers and clients. The 2nd key is that emotions are doubly powerful when they are unconscious. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Post on Google Buzz. Blog: educational.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Post on Google Buzz. Sometimes, you feel driven to do things, and you don’t really know why. Let me know what you think. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Post on Google Buzz. If you think computer games are just for kids or young people with too much time, think again. Money spent on games has now surpassed movies and books. (He Smart marketing or manipulative?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

AUGUST 2, 2010

Copywriters know that emotions not only guide our decisions and actions, they determine whether or not we buy. Post on Google Buzz. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100