Biznology

JULY 9, 2014

In my experience, you’ll likely go through several rounds of iterations but the ultimate outcome will be a well-defined SEO strategy and buy-in from the enterprise. The post How to sell your SEO strategy & get buy-ins across the enterprise appeared first on Biznology.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

MARCH 30, 2017

Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time appeared first on Biznology. Like this post? Sign up for our emails here. The post Emotional branding vs. quantitative measurement.

Lead Ranking 80

Lead Ranking Buy Advertising Agencies Brand Identity 80

Biznology

MARCH 1, 2011

Image by dolphinsdock via Flickr. I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys--big companies with big budgets.

Buy 80

Buy Internet Marketing Small Business Marketing Paid Search Agency 80

Biznology

JUNE 8, 2011

Image via Wikipedia. by Chris Abraham. Well, my preconceptions were wrong. Gamers are not snot-nosed teens, they are their parents. I am spot in the middle of the true gamer demographic at 41, according to CNet , A child's hobby? Average gamer is 37 years old.

Wikipedia 80

Wikipedia Buy Video Marketing Demographics 80

Biznology

OCTOBER 3, 2021

We know that 45% of business inquiries—whether they come in through campaigns, referrals or over the transom—eventually buy in the category. Understand their needs and agendas, to craft relevant, personalized communications to all members of the buying group, thus vastly extending the reach of the sales person covering the account.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Biznology

OCTOBER 27, 2017

Arrange your content by buyer role and buying journey. One very effective approach is to audit existing content based on the buyer role (like specifier, decision-maker, end user) and the stage of the buying process (like need recognition, researching solutions, vendor comparison).

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

APRIL 9, 2018

Once there, they can engage with product and service content designed specifically for each point in the buying cycle. ” Obviously, this deep insight can also be leveraged to make good paid search buying decisions. SEO based on keyword research is the first step in responding to this need. Diving deeper with intent modeling.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

MARCH 2, 2021

The modern customer wants and needs to buy online on their own terms, and that means buying products when and where they like. You can’t force a customer to go to your website and buy something if they want to place an order through your DMs, or order something via email.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

JUNE 23, 2017

With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. BUYING CYCLE: Top or bottom of the funnel? Do you need help with your Facebook or Google ad buy ? The Google budget is based on keywords and the bid for those keywords. Like this post? Sign up for our emails here.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

JULY 7, 2021

Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. Initial experiments suggest that CTV is especially good for connecting with younger audiences, the millennials and gen-Xers who are rapidly entering the buying group at your target accounts. Here are seven reasons.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. Understanding millennial buying behavior will be key to success. End-of-the-year predictions are a dangerous business. I’ve offered tips about marketing to millennials before.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

DECEMBER 2, 2020

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. IT-led buying teams want more information. What these technology buying teams have in common is that they are IT-led, or exhibit good cooperation between IT and the business.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Biznology

OCTOBER 23, 2017

Rating services like Nielsen show what people actually watch, tweet about, and buy. Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). When ad agencies buy those devices, they imagine these people are reached by putting ads out there. That world is obsolete.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

APRIL 20, 2017

A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Why They Buy From You. Find out what they buy, how much they buy, and how often they buy it. See how often your customers visit your site versus how often they buy something.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

FEBRUARY 24, 2022

Emotion plays a real part in business buying. But remember this old saw, “No one ever got fired for buying IBM”? This is why a good salesperson will try to identify and nurture a champion in the buying committee, to help make a persuasive case to the group. Buyers are still human. They inevitably form attitudes, and preferences.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

JANUARY 29, 2018

These are the people already rooting for your brand — the last people you want to disappoint, because they are the ones who actually buy from you. So when you disappoint them, you are disappointing your core audience. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

Conversion Rate 192

Conversion Rate Cost Paid Search Agency Buy 192

Biznology

JUNE 4, 2018

For starters, most tech companies already publish webinars and subject matter expert presentations that some buying team members are willing to watch later in the sales process, however dull they look to the rest of us. There is no stage of the buying process where buyers stop liking video. Building a business case with video.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

JULY 26, 2017

She said the client wanted pursue a grant and wanted to buy an extra module of our software to support the initiative. If we don’t win the grant, we’re going to find a way to buy the module anyway.”. Two things: we needed to understand our customers and we needed to align their buying journey with our selling journey.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

DECEMBER 10, 2020

Louis discusses the sensitive nature of M&A activities, such as when a cash-rich business buys a struggling company, and he doesn’t look away from the discomfort but instead guides clients on how to communicate through it in a mindful way. He lays out strategies for analytical mapping and putting people in the right mindset.

Transparency 197

Transparency Acquisitions Ad Agencies Analytics 197

Biznology

APRIL 14, 2017

As the buying cycle may be long, these B2B sales videos can be used at higher stages of the buying cycle or deeper into the funnel. So instead of arming your sales teams with PDFs, make sure your business video content marketing strategy includes many B2B sales videos for all the product, service, and industry segments you serve.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

DECEMBER 17, 2018

Think of it as the difference between buying mass-produced clothes versus tailor-made clothes. If you buy a shirt at a clothing store, you are not buying the only one. You will not be able to successfully target an Australian customer who will actually buy your product with a keyword suited for an international audience.

SEO 151

SEO Generation Conversion Rate Click Rate 151

Biznology

JANUARY 4, 2017

90 percent of the calls were with prospects who were not in the right stage of the buying process at this time, or they were with people who were not even a decision maker or influencer. Don’t worry if you haven’t identified a need yet and don’t worry if they are not in the right buying stage.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

DECEMBER 2, 2019

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

MARCH 3, 2022

B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. There’s selling to be done, but is there a video solution? The “Rule of Thirds” Standard for B2B Sales. Remote sales, like videoconferencing.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

MAY 17, 2021

Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

MAY 26, 2021

Everyone has been buying more stuff online and viewing product demos to see how things work. Among the causes and cures of Zoom Fatigue I wrote about recently is stress caused by having a bunch of people staring at you. The How-to Video.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Biznology

JUNE 22, 2018

So you spend a lot of time researching topics that are popular, but more than that, you figure out which topics will attract the prospects who will likely buy from you. When I kept hammering away at focusing your marketing on attracting people who will actually buy, I was asked the above question. And how do you do that?

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Biznology

OCTOBER 11, 2017

It’s the kind of real-life, forward-looking content that buyers in the consideration phase of the buying cycle are eager to consume. Buying committee members don’t like to appear to be advocating too hard for anything new. Smart people have put a lot of thought into that blog. More shareable than product videos. Like this post?

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Biznology

DECEMBER 28, 2016

NETSPRESSO : Had the desire with its digital transformation to win new customers, gain a deeper understanding of its customers, and manage complex buying processes. Its cloud solution serves as an innovation platform with a full-fledged sales solution capable of handling the entire buying cycle: pricing, quotes, and orders.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

SEPTEMBER 23, 2020

You should watch cryptocurrency prices like BTC for the right time to buy in. Second, you can’t guarantee someone will buy your business when you’re ready to sell. Especially while you’re young, it’s advisable to invest in new areas with higher upsides like cryptocurrencies.

Business 180

Business Small Business Marketing Planning Studies 180

Biznology

NOVEMBER 16, 2018

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their decreased desire to own things or buy them through traditional channels.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Biznology

MAY 18, 2017

And, just like in the non-LinkedIn world, a vast majority of those people are going to buy eventually. This is good because prospects will check you out at various stages of the buying process and these are things they’ll be looking for. It will be from the people who stay in touch in a non-annoying, helpful way. I’ll say it again.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

MARCH 9, 2021

choose your own path, take a quiz, click-to-buy). Snackable content, much of it in smartphone-friendly vertical format, that stops people scrolling and keeps them watching. Interactive Video. Videos that respond to viewer input (e.g., Live Video. 20% of Facebook videos are live streams — and so is a Zoom meeting. Personalized Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

OCTOBER 26, 2017

Whether it’s called online shopping, e-business or e-commerce , the fact is that buying and selling over the web isn’t new. Buying everything from iPhone protectors to cars online is only going to become more prevalent in the future, not less. The bottom line.

Fulfillment 106

Fulfillment Order Touchpoints Buy 106

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. Barnes notes that the sales team needs to “build confidence in the buying team, that they are doing the right things, not just that you are the right choice.”

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Biznology

MAY 3, 2018

If you provide the answers to the questions your target audiences ask, and if you help to solve their problems, many of them will trust you enough to try or buy your products when they’re ready. The answer is keyword ontology.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170