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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. In these cases, it’s critical to get the details right.

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AI in marketing: 7 areas where it shines and struggles

Martech

This is a timely article, especially since ChatGPT went viral. If you haven’t been following the news, ChatGPT is a project by OpenAI, a company working on driving making AI tangible in the business world. If someone wants the facts about B2B marketing, they should go to Wikipedia. That’s probably for the best.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. ” — Wikipedia.

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Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

One of the biggest benefits of cross-promotion is that it provides businesses with the opportunity to put their brand and messaging in front of another business’s audience. Wikipedia: Not for C ollege P apers, but for Marketers? Wikipedia can probably provide you with an answer. Have a question?

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Your website is wearing mom jeans and shoulder pads

Biznology

The Language of Business is Moving Faster Than You Are. When I started, what I did was called viral marketing , buzz marketing , and new media. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Content Marketing is the Epitome of Catch-22.

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The intranet social garden and quantum mechanics

Biznology

In my last Biznology post, “Social business, the forest and the garden: Your intranet is not the Internet” , I wrote about why patterns that are so successful over the Internet often fail inside corporate firewalls. Photo credit: Serolynne. You don’t have an army of volunteers to maintain it accurate and neat.

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