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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. An SME may assume you’ll need hours or days of meetings when you can get the job done in 30 minutes.

SME 297
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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

They’re busy — and content isn’t on their list of KPIs. Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. That can sometimes blow back to you.

SME 190
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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support.

SME 212
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How to Invite Subject Matter Experts into Your Brand Content Marketing Program

Content Standard

If you’re a brand marketer, you’re likely familiar with subject matter experts, or SMEs. Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted.

SME 141
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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 318
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How to find your next, best customers with ABM

Martech

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes.