Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. They focus on relationship building, problem solving, and winning business. This data can come from specialized providers like ZoomInfo, and through proprietary sources in your company.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Zoominfo

FEBRUARY 27, 2021

Sales intelligence can also supplement other types of intelligence like market, business, and relationship intelligence. Top 10 Sales Intelligence Tools. Although each sales intelligence tool has its own perks, its features should overall improve the quality and amount of inbound leads. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Challenges to Closing Big Business Deals. Within this time frame, both companies had signed separate contracts with ZoomInfo.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

FEBRUARY 12, 2024

Check out some of the tools that enable sales teams to make smarter, faster, more effective sales decisions: ZoomInfo : Integrates comprehensive, highly accurate B2B contact and company data with actionable insights and advanced workflows to accelerate the sales cycle for modern GTM teams. The results?

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Tools Marketing Management 130

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. That’s a huge inflection point for the business.”

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Zoominfo

MARCH 31, 2024

ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with ZI Labs’ Millie Beetham and 30 Minutes to President’s Club. For ZoomInfo users, this data is available in the Scoops feature. Do you have content that speaks directly to your decision-makers across the sales funnel?

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. This has immensely cut down our sales cycle time.” Which Routing Capabilities are Must-Haves for Your Team?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sales success comes down to one thing: your speed to connect. Nurture Open Opportunities.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

AUGUST 16, 2021

Just how do businesses with access to so much rich information actually use it to their individual advantage? In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

AUGUST 11, 2020

link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Which clients had the shortest sales cycle? The key with any survey or interview is to keep the focus on the client experience related to you and your business/product/service. Template for Building An Ideal Client Profile.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. ZoomInfo MarketingOS Finally, ABM with data you can trust. This misalignment is a big issue facing B2B businesses today.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 36% of companies have created shorter sales cycles using personas.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. ZoomInfo has built a combination of data scope and quality that competitors simply can’t touch.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

FEBRUARY 14, 2021

Which type of data is fueling your business? It’s a snapshot of a business’ past, meaning the information is often out of date when it’s received. Live data is continuously updated to ensure you get the most accurate account and contact information to grow your business. link] — ZoomInfo (@ZoomInfo) February 9, 2021.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Zoominfo

JANUARY 26, 2021

They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. Other potential customers will trust you more if they know that a Fortune 500 company trusts you with their business. When you’re focusing on growing your business, you don’t have time for delays.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. The saying “Fast nickles beat slow dimes” resonates here, focusing on small to medium business is an essential part of your revenue portfolio. What is Considered SMB?

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Zoominfo

OCTOBER 22, 2021

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Dig deeper: 6 winning strategies to shorten your B2B sales cycle Get MarTech! Business email address Subscribe Processing.

Lead Ranking 112

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 112

Zoominfo

JANUARY 22, 2019

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. 8 Steps to Handle Negative Business Reviews.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Zoominfo

SEPTEMBER 29, 2022

At ZoomInfo, we use conversation intelligence and call recordings through Chorus to review all our sales calls, but ultimately that’s a shortcut,” Schuck says. Product people don’t talk to customers all the time,” says Jo Zichterman, a ZoomInfo data analyst who frequently joins sales calls as a product expert.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. And it’s a crucial feature of any successful B2B business. . Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MAY 8, 2020

ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Withers emphasizes the importance of creating “fences” or boundaries around your business opportunity, which allow your team to focus on the areas of greatest opportunity and narrow the environment in which your company operates.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Zoominfo

FEBRUARY 14, 2021

Which type of data is fueling your business? It’s a snapshot of a business’ past, meaning the information is often out of date when it’s received. Live data is continuously updated to ensure you get the most accurate account and contact information to grow your business. Point-in-time data is static. Live data is up-to-date.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

DECEMBER 20, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Conversational Marketing in Your Demand Generation Strategy Research shows that around half of Millennial customers would rather chat with businesses to solve problems more quickly.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

MAY 9, 2022

In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. Sales engagement platforms allow your reps to sell more effectively by reducing the guesswork inherent to human-centric sales processes. They generally make a lot of money.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

MAY 25, 2022

Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. In order to identify your target market, talk to your marketing, sales, and finance teams. Fastest sales cycles? ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

APRIL 3, 2018

Research shows the average sales team ignores 50% of marketing leads ( source ). And, conversely, 61% of B2B marketers send all leads directly to sales, yet only 27% of those leads are qualified ( source ). So, what’s a business leader to do? If you’re ready to get your marketing and sales teams on the same page, keep reading.

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. Photo by Timon Studler on Unsplash.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

APRIL 29, 2021

But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo. Think of a sales rep scorecard as a more granular report card. Source: ZoomInfo. Source: ZoomInfo.

Lead Scoring 130

Lead Scoring Lead Ranking Zoominfo Ad Building 130

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Having a clear plan will determine where you and your team focus their time — and time is the most valuable investment you can put into your business. No doubt they’ll have valuable knowledge to share.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130