Remove Business Remove P2P Remove Peer-to-peer Remove Thought Leadership
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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

“It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. Reigning world champions, Spain have had to bow out of the tournament already. We want to throw out all that is old, but why?

CMO 40
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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. That’s why you see successful B2B brands striving to build and maintain thought leadership.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Director of social and partnerships. His interest and talents in social emerged early. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. But he’ll always be a unicorn at heart, whether he’s posting or not. Big mess, but obviously for the content.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Blake Emal : Welcome to the Yours in Marketing podcast. Ethan Beute : Yeah.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Blake Emal : Welcome to the Yours in Marketing podcast. Ethan Beute : Yeah.