Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. How many businesses know what percent of their content even gets used?

ROI 299

ROI Content Marketing Digital Asset Management Business 299

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 272

Stats Advertising Agencies Paid Search Agency Work Management 272

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Before jumping in, gather your team and answer these 10 questions to help you decide if these platforms are right for your organization.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Analytics 98

Vision Edge Marketing

MAY 7, 2024

The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves hard-pressed for human capital. By emphasizing five essential tools. Let’s dive into each.

Work Management 197

Work Management Marketing Management Customer Satisfaction Planning 197

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 45

Press Traffic Marketing Websites Public Relations 45

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. What are Professional Journalistic Groups and Organizations. The Benefits of Getting Involved in Professional Journalism Groups and Organizations.

Organization 104

Organization Press Ethics Thought Leadership 104

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., It takes time to build brand awareness and visibility in organic search for brand new websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. What digital asset management capabilities does our organization need? Prioritize the available digital asset management features based on your most pressing business needs.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Trade Press Services

SEPTEMBER 10, 2023

When cultivated within a team or organization, confidence increases productivity, improves communication, enhances respect amongst team members, boosts employee retention, enriches customer relationships and drives business success. Leaders set the tone for the culture of the organization. Confidence in leadership.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 92

Traffic Organization CTR Lead Scoring 92

Vision Edge Marketing

APRIL 5, 2022

More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose?

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. For example, Apple is issuing $2.5

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Get started today and generate more traffic and leads for your business.

PR 305

PR SEO Lead Scoring Lead Ranking 305

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. Fewer releases come from medium-sized businesses. To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Marketing Insider Group

JUNE 22, 2023

Automated marketing is a system for targeting leads and customers with pre-programmed messages. You could start by buying lead lists and sending automated marketing messages with generic templates. This tool helps you get a full view of your customers and leads so you can segment your marketing. What Is Automated Marketing?

Marketing Automation Services 237

Marketing Automation Services Budget Programs Automation Work Management 237

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Webbiquity

APRIL 23, 2024

One easy method is to figure out average value per lead. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Trade Press Services

OCTOBER 2, 2023

B2B businesses can benefit from reviews as well. Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co. Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Martech

NOVEMBER 18, 2022

Change in a business is inevitable. However, while a living organization must evolve, not all types of change are ideal. Two common types of business evolution today are innovation and rebranding. Most organizations like to claim that they are innovative. Is your organization innovative? How to innovate.

Allocation 108

Allocation Best Practices Paid Search Agency Business 108

Heinz Marketing

MARCH 15, 2024

They can craft targeted campaigns that attract high-quality leads, the lifeblood of any sales funnel. Their deal insights provide invaluable feedback to marketing, ensuring messaging stays laser-focused on the customer’s most pressing challenges. Sales: The sales team is the revenue engine, but not through mere persuasion.

Top of Funnel 110

Top of Funnel Work Management Verticals Marketing Management 110

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

SmartBug Media

MAY 18, 2021

Let’s dive into tried-and-true branding tips that can help your mid-sized business nail it. When you’re busy managing day-to-day marketing, it can be tempting to let all the “things you know” stay filed away in your head. A solid brand will not wonder how to react; it will lead the conversation. Ask “Why” a Lot.

Branding 111

Branding Brand Identity Tips Peer-to-peer 111

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B buyers are typically seeking long-term, scalable business solutions for their organization. Identify quality leads already interacting with your brand. Reliability.

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Zoominfo

NOVEMBER 1, 2022

This was how Nic Castro, a business development representative and new ZoomInfo user, felt after using the platform for the first time. GTM Plays Automated go-to-market plays that can rapidly scale your business. We were typically targeting inbound leads, as well as current and past customers.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Startups 130

Salesforce Marketing Cloud

NOVEMBER 3, 2021

With service being an essential part of the overall customer experience, the challenge is uniting the rest of the organization to design the next generation of business innovation — a connected, effortless, and digital customer experience. As customer expectations change, organizations have adopted new technologies to keep up.

Work Management 97

Work Management Marketing Management Service Digital Transformation 97

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Business leaders are prioritizing technology investments that drive efficiency and productivity. Business automation can be applied anywhere, and everywhere. Learn more.

Efficiency 98

Efficiency Marketing AI Automation Product 98

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Conductor

APRIL 26, 2021

Over the past year, the digital landscape has changed drastically and businesses have increased their investment in their digital presence. Conductor has always been committed to driving product innovation at an industry-leading pace to enable the success of our customers. Demonstrate the Value of Organic Marketing.

Organization 52

Organization Features Enterprise Management Work Management 52

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Drives leads?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. It aims to control the narrative and ensure that the key messages align with the organization's overall objectives and brand positioning.

PR 98

PR Planning Public Relations Marketing Management 98

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. Trust is critical to the success of any business initiative. Here are their tips.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Martech

MAY 21, 2024

The fast pace of organizations, combined with new ways of working, demands that we move to a more fluid approach. In these organizations, a marketer promoting a webinar might have to create separate briefs for an email, a landing page and social media posts. Hardly “brief” at that point!

Creativity 84

Creativity Paid Search Agency Conversion Advertising Agencies 84

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73