Adobe Experience Cloud Blog

MARCH 25, 2013

We just started playing around with it here at Marketo and it really has been a fun experience trying to figure out what we can make. Vine videos are a great way to show off some signature branding. Take a look at the first Vine video that we created at Marketo. Marketo (@marketo) March 22, 2013. v/bHbMMPw2YE6.

Marketo 48

Marketo Content Marketing Content Twitter 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing. Tweet us @marketo and use the hashtag #CMWorld. Come stop by the Marketo booth (we’re at #19!)

Content Marketing 48

Content Marketing Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 22, 2016

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Marketing & Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2017

But once you create your new Outlook signature (no.jpg images now, that’s a rookie mistake) and open a fresh spreadsheet, people begin joking “When’s that first deal coming in?” In sales, your job is to develop new business. Quietly, you resolve to outsell them all. Lean on Your Resources to Do the Selling.

Tips 127

Tips Work Management Peer-to-peer Marketing Management 127

Adobe Experience Cloud Blog

JUNE 10, 2016

You certainly don’t want them to forget how important your product is to their business growth, especially when they’re getting close to making a purchasing decision. Once a referral is accepted by the invitee, it gets routed into your lead flow, where your sales team can follow up and close the business and the “inviter” gets rewarded.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

MARCH 1, 2016

” You would never go to Marketo Summit or Oracle’s Modern Marketing Experience and see Hubspot and Pardot exhibiting… what gives, Mark? When creating an industry event such as this, the organizer has to know that the main objective is not new business. Here are my 3 Tips for surviving camp next week!

Peer-to-peer 69

Peer-to-peer Best Practices Conference Top of Funnel 69

Content Standard

SEPTEMBER 29, 2014

How do you quantify the business earned through thought-leadership content? Business leaders are going about this in a variety of ways. Marketo Munchkin Codes for Blogging. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

SnapApp

FEBRUARY 29, 2016

You would never go to Marketo Summit or Oracle’s Modern Marketing Experience and see Hubspot and Pardot exhibiting… what gives, Mark? . When creating an industry event such as this, the organizer has to know that the main objective is not new business. It’s creating a brand and showcasing what your company can bring to the market. .

Peer-to-peer 48

Peer-to-peer Best Practices Conference Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 5, 2015

Instead, send a short series of engaging emails over a period of time with a message showing that you miss and care about winning back the customer’s business. How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead!

Campaigns 48

Campaigns Classified Ads Ad Exchange Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 19, 2015

If you have built a strong relationship with your prospect, they will be more candid with you, will be willing to refer business your way, and will be more likely to respond to your communications. As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print.

Sales Cycle 48

Sales Cycle Thought Leadership Marketo Telemarketing 48

LeanData

SEPTEMBER 17, 2015

He was getting the crowd primed for the main attraction of Salesforce CEO Marc Benioff with the keynote address about the continuing expansion and evolution of his cloud-based business empire. And it’s why his signature event has become, well, Dreamforce. This is the world’s largest enterprise ecosystem,” Benioff announced.

Ad Exchange 53

Ad Exchange Marketing Budget Conference Trade Show 53

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. The bottom line is that it’s difficult to make a case for social media if you can’t show business results.

Social Media 48

Social Media Social Marketing Planning Media 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Even actresses like Jessica Alba, Jessica Simpson, and Busy Phillips tweeted their excitement about the goods: But soon after the Missoni line launched, social media turned against them. Target Creates a Community: #PhillipLimForTarget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Adobe Experience Cloud Blog

APRIL 19, 2013

Include interviews with professionals related to the company’s business and/or invite them to be guest bloggers. In addition to highlighting its existence by including it in a highly visible section of the company’s primary website, the blog may also be linked in company correspondence and email signature lines. Promote the Blog.

Paid Search Agency 48

Paid Search Agency Companies Blogger Social Networks 48

LeanData

SEPTEMBER 17, 2015

He was getting the crowd primed for the main attraction of Salesforce CEO Marc Benioff with the keynote address about the continuing expansion and evolution of his cloud-based business empire. And it’s why his signature event has become, well, Dreamforce. This is the world’s largest enterprise ecosystem,” Benioff announced.

Ad Exchange 40

Ad Exchange Marketing Budget Conference Trade Show 40

LeanData

SEPTEMBER 17, 2015

He was getting the crowd primed for the main attraction of Salesforce CEO Marc Benioff with the keynote address about the continuing expansion and evolution of his cloud-based business empire. And it’s why his signature event has become, well, Dreamforce. This is the world’s largest enterprise ecosystem,” Benioff announced.

Ad Exchange 40

Ad Exchange Marketing Budget Conference Trade Show 40

Adobe Experience Cloud Blog

MAY 12, 2011

Indeed, this is exactly the structure we have at my company, Marketo. One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. And, the importance of this role to business growth and success cannot be overestimated. But, this was not always the case, even in the relatively recent past.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 7, 2016

In the context of any business, this potentially means more sales. This requires a good understanding of their business model or your efforts will surely backfire. And this is what’s happening every day in business, when “limited quantities” of things are advertised as “going fast.” The secret?

Buy 48

Buy Tips Thought Leadership Marketo 48

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Statista) 80% of businesses deem personalization as essential for growth. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Business Goal. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2017

Here’s a great example from Uberflip: It feels like the business wants to engage with me. Take for instance this email for the Marketo Summit VIP event. It includes his email signature, and as the reader, I feel like I have the option to reply with questions or to engage. Humanize The “From” Address.

Tips 134

Tips B2B Thought Leadership Deliverability Marketo 134

Metadata

JUNE 9, 2020

It feels like an ending when it is a new beginning for the business. Company-wide email signatures. Think about Hubspot, Intercom, or Marketo’s content strategies. Creating a closed-loop demand engine based on real-time data from your marketing tools (Social Ads, Marketo, Salesforce, Bombora, page visits).

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. There’s lots of ways to start using video in email marketing, beyond standard campaign emails: Triggered emails, nurture emails, newsletters, and in your team’s email signatures. Email signatures.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

SmartBug Media

DECEMBER 12, 2019

With new features, such as integration with marketing and sales workflows, complex organizational charts, and more accurate real-time data verified by a team of more than 150 human researchers, the ZoomInfo platform provides users with the data they need to find, connect, and market their products or services directly to other businesses.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Vidyard

SEPTEMBER 14, 2020

Embed Videos in Your Team’s Email Signatures 7.10 Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

DiscoverOrg

MAY 7, 2019

Business leaders understand that data is the critical heart of growth and expansion. Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas: Data quality and management. This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

SmartBug Media

OCTOBER 8, 2019

Both sales and marketing leadership are also key players for determining how well-aligned sales and marketing efforts are—all the way from a lead generation standpoint, which directly affects how many leads will be passed to the business development team for potential sales readiness. Are they both aiming for the same business goals?

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Nudge.ai

DECEMBER 8, 2017

Microsoft Dynamics: Break down the silos between CRM & ERP to capture new business opportunities. Run your entire business from your Inbox. SoPro: Helps businesses to identify and engage with qualified B2B prospects. Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo).

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Engagio

JUNE 2, 2020

How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Even with enterprise business software. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. So, what does that actually look like? Bear with me.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Even with enterprise business software. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. So, what does that actually look like? Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 16, 2014

Author: Rachel Kavanagh There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision. Include an e-signature, links to Twitter, LinkedIn… whatever you decide will demonstrate authenticity. Let us know in the comments below.

Automation 48

Automation Personalization Lead Scoring Lead Ranking 48

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

JULY 19, 2017

Put the event in your email signature and/or your marketing email post-script. Mention the occasion and why you’re going to be there in your email signature and/or the PS after a marketing email. . Here’s a great interactive map example from Marketo : . . Let people know you’re going to be at the event!

Planning 54

Planning B2B Marketing Opt-out Vendors 54

Vidyard

AUGUST 3, 2016

You can go in and browse tons of different webinars on different topics like marketing, business, HR, etc. I sent an email on behalf of our sales team, so the signature was supposed to be something like “John at Uberflip,” but I made the mistake of not checking the list first. And most of them are really intermediate marketers.

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Adobe Experience Cloud Blog

APRIL 24, 2014

We need to drop the business jargon. In a recent presentation I gave at Marketo’s Marketing Nation Summit, I shared eight areas that are ripe for an upgrade, away from robot-speak and toward more human language. Email signatures. This is important. As marketers, we need to stop using corporate-speak. I know it sounds odd.

Video Marketing 48

Video Marketing Auto Responder Viral Marketing Buzz 48

Vidyard

JANUARY 6, 2022

And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Types of Videos Businesses Have Already Invested In 2.2 Contents 1. Summarize 3.2.5

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73