Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. How do you prefer being pitched?

PR 98

PR Media Case Studies Vendors 98

Martech

DECEMBER 19, 2023

A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” It is difficult to imagine a scenario where this doesn’t become a PR disaster.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Conversion Ads 115

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. While it is a social network, the rules and norms on the platform are much different than other sites like Facebook and Twitter. The following 10 tips will help set you up for success on LinkedIn, professionally and personally: .

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. But for most local businesses, “digital marketing” and “marketing” aren’t so synonymous.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Webbiquity

NOVEMBER 9, 2021

they aren’t in your audience because they own a small business and your product is targeted at enterprise buyers), they will bounce pretty quickly. That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). If that visitor has somehow landed in the wrong place (e.g.,

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Public Relations 108

Public Relations Stats Work Management PR 108

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. (

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Onalytica B2B

FEBRUARY 20, 2017

My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. He’s the CEO of the largest privately owned PR agency in the world. “We don’t have any competitors.”.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. You can connect with him via LinkedIn and Twitter. Voice search is on the rise.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Sprout Social

APRIL 26, 2022

The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 87

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? Is Your Only Legacy a LinkedIn Profile? The digital space has become super competitive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A recent study from Vidyard found that businesses are now creating an average of 18 videos per month (including social video).

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. SM/PR/Marketing/SEO/Brand ninja. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business. Payola, baby! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. Stacey hosts the weekly twitter chat, #PRWebChat. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. .

PR 100

PR Social Media Social Marketing B2B Marketing 100

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

NOVEMBER 11, 2014

Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The 18 Most Hilarious And Clever Print Ads Ever by Business Insider. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. His goal: transcend dental medication.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Biznology

JUNE 20, 2012

A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand’s needs.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Fortunately, this kind of PR disaster is one your brand can easily avoid. This is a great example from managing editor Benjamin Freed on Twitter. How to avoid plagiarizing content. Report it to the platform.

Ethics 121

Ethics Social Media Trends Copyright 121

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. Yes, I’m tragically connected .

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 94

Tools Work Management Marketing Management Business 94

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Jennifer Aaker. Diana Adams.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 5, 2019

Other highlights, per Loring: Eric Lopez, CEO, my business partner met a colleague for lunch to catch-up and he was sharing with Eric the concept of “WorkOutLoud” instead of working alone, work with other to help come to conclusion faster by bringing multiple minds together. You can connect with Loring Kaveney on Twitter and LinkedIn.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Co-Registration 252

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ? Connect with him through Twitter or LinkedIn. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

JANUARY 29, 2019

It starts with what looks like a powerful internal LinkedIn profile, and then leverages the siloed, incomplete data organizations already have stored in different systems to create actionable insights to power productivity for everyone within an organization. You can connect with Scott Burns on Twitter and LinkedIn.

Enterprise Management 208

Enterprise Management Work Management Advertising Agencies Paid Search Agency 208