Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Litmus

FEBRUARY 21, 2022

Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. How COVID-19 Impacted Businesses in Q2. Buyer Interest.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Instasites (microsites designed for individualized experiences).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Content Marketing Institute

MAY 22, 2018

But it takes a particularly “sticky” business to find a fun way to do it. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Pre-produced video: Don’t Say Velcro, Say VELCRO®. Content hubs: Capital Ideas.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Anyword

SEPTEMBER 9, 2022

Create better brand awareness by crafting a branded hashtag, either for your business as a whole or a specific use case. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. First, hashtags that are unique and catchy make for memorable campaigns. How do we combat this social fatigue?

Social Media 98

Social Media Conversion Media Tips 98

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. If you were to help someone in a small B2B business, what should they start with? They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. If you were to help someone in a small B2B business, what should they start with? They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

OCTOBER 16, 2012

To address this in context of the six examples above: Does the web directory have business/industry relevance? Does the website accepting articles have its own (successful) marketing strategy and plan for building out its business? Is there a business or industry relationship that makes an exchange of links valuable?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

NuSpark Consulting

JULY 24, 2011

As you go through this, think about what are your most important business objectives? If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. Does my content focus on solving business problems?

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

As you go through this, think about what are your most important business objectives? If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. Does my content focus on solving business problems?

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Learn about how to assess social media channels to determine which work best for your business. 3 Reasons B2B Marketers Should Not Use Microsites. Ah, the age old question for B2B marketers: Which social network is the best?

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Every report means something to someone, but which are most important from a small business perspective?The Possible sources of referral traffic links include: • News articles in trade, local or business publications.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Every report means something to someone, but which are most important from a small business perspective?The Possible sources of referral traffic links include: • News articles in trade, local or business publications.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. By Hannah Beacham. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. In fact, 3 out of the top 5 business challenges identified by participants in our most recent study were related to recruiting and talent retention.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Jason Miller , LinkedIn Sales & Marketing Solutions EMEA. Winner: Project of the Year; Best New Print Publication – Editorial.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Many businesses have ways to measure the cost per subscriber, or cost per lead. I see social selling and content marketing (and personal branding and social business!) Absolutely!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Content Standard

MAY 8, 2018

To ensure this content experience remains coherent and in service of larger business goals, the UX design needs to support both the website’s functionality and the intended design of the content itself. They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Directory links no longer matter much (though building out your Google My Business profile is vital ). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Adobe Experience Cloud Blog

AUGUST 9, 2012

However, this is a concept that can easily translate to other aspects of your business, particularly social media. An example would be if your marketing team focuses on building out Facebook, Twitter, LinkedIn, and Google+ in the first quarter , and then focuses on blog commenting and building influencer relationships in the second quarter.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. As noted above, trade publications were once the only way to reach niche audiences. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. billion in 2022 to $11.75

Enterprise Management 127

Enterprise Management Marketing Management Budget Programs SIC 127

Vidyard

JULY 18, 2017

Businesses don’t care about your content. Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title. the rise of B2H (business-to-human). They have to, after all, because they’re selling to individuals, not “businesses.”

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. Jason Barry FeaturePeek. We would also recommend the Email Hunter Chrome extension.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122