Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights.

PR 52

PR Media Ad Building Word of Mouth 52

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But did you know that PR has inspired some of the most popular TV shows over the last decade?

PR 62

PR Public Relations Ethics Transparency 62

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward. So, what steps can B2B marketers take to overcome this issue and demonstrate the ROI of their PR programs: Listen to the CEO: CEOs focus on business growth.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Convince & Convert

NOVEMBER 24, 2015

David’s marketing insights helped transform one of his books into a staple of the marketing canon. Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition.

PR 317

PR Rules Social Marketing Skype 317

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Helps promote your improved products. Influencer marketing has grown from a $1.7

PR 132

PR Work Management Paid Search Agency Planning 132

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). This will help you to develop mutually beneficial relationships with them.

PR 62

PR Tips B2B B2B Sales 62

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. However, it’s critical to understand how PR works and how you can execute a successful campaign. A value proposition defines your business and differentiates it from competitors. This way, media outlets, and journalists will want to tell your story.

PR 89

PR Public Relations Brand Identity Branding 89

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. However, when you establish the right mix of earned, owned, and paid media, the results can be truly beneficial for your business.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

SmartBug Media

JANUARY 18, 2023

The world is bracing for a possible recession , and businesses are scrambling to craft strategies that account for an economic downturn. However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Champion Communications

AUGUST 9, 2023

The Nigel Farage and Coutts Bank Debacle: The recent news story involving Nigel Farage and Coutts bank has sent shockwaves through the UK business landscape. Despite the bank’s strong business performance, the fallout from this crisis has resulted in multiple senior executives losing their jobs and a significant drop in share price.

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Here are some tips to do this. Realign Around Value.

PR 139

PR Marketing & Strategy Practices Business 139

Sprout Social

MAY 31, 2023

Here are three practical corporate communications applications that can help your team save time. Luckily, AI is here to help. To safeguard your business, it’s important to customize the final output with your brand’s distinctive tone. We’ll continue to find more applications for AI in communications, media and PR.

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Champion Communications

JUNE 20, 2023

The trouble with this scenario is not only that it slows growth, but that it can also be the cause of a lot of tension within a business. So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. From a business standpoint, this is a good thing for you.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Buffer

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Champion Communications

APRIL 24, 2023

“It’s important to measure PR for several reasons. You need to justify the budget and you need to demonstrate the impact these have on real business goals. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. You can check out the full report here.

PR 62

PR B2B Marketing Marketing Strategy Marketing & Strategy 62

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. Beyond the devastating physical toll of COVID-19, the virus has crashed the economy, shut down businesses, and left millions barricaded in their homes. Now they have.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment. Far from it.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Everything is shutting down or going online-only, but the reality that many businesses face is that what they do now is more important than ever.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Champion Communications

AUGUST 2, 2023

In the same survey, nearly a quarter (24%) said that in a recession, they would prioritise producing more case studies to help drive sales. And yet, B2B businesses struggle when it comes to writing case studies. It sounds obvious, but you’d be surprised how many businesses fail to do this! Think journalist first!

Case Study 62

Case Study Case Studies PR Studies 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. Then show how content has helped nurture this process.

PR 62

PR Research B2B CMO 62

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. It also helped to change how people think about the phrase “like a girl” and raised awareness about young female empowerment.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

AUGUST 24, 2022

We’ll also talk about the Sprout tools we use to help our team stay in sync. In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. How our social and PR teams spread Sprout’s message.

PR 83

PR Public Relations Brand Identity Branding 83

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. collateral, particularly thought leadership, is just noise, air cover and vain shouting. A good thought leadership program can help to achieve both of these things. See the results of this here.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Champion Communications

FEBRUARY 11, 2022

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. But with the help of the team and my coach, I have signed off my portfolio, completing the diploma stage of the qualification! . What a year it has been! .

PR 62

PR Consulting Buzz High Quality Lead 62

Valasys

APRIL 25, 2024

As businesses gain more customers, they have more people trying to reach them to make inquiries, provide feedback, or make complaints. This does not bode well in the current business landscape because customers will be stuck in a queue waiting for their turn to talk to a customer support staff.

Business 40

Business Customer Satisfaction PR High Quality Lead 40

Champion Communications

AUGUST 8, 2023

So, what should businesses do to make sure they are communicating with multiple buying groups effectively: Define your target personas: Identify the various buying groups you want to target and create detailed buyer personas for each group. Understand their demographics, preferences, pain points, and motivations.

PR 62

PR Buy Buyer Personas Case Study 62