Lenny's Newsletter

AUGUST 22, 2023

This is our recommended approach as well, because: There is more user volume in the earlier stages of the customer journey for the growth team to take a scientific, data-driven approach to finding the best ways to increase distribution. Many founders want to shortcut this by hiring a growth leader to outsource solving this problem to them.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal. Moz Top 10.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Stevens & Tate

JANUARY 17, 2020

Duct Tape Marketing. Duct Tape Marketing is a podcast that has been around for the better part of a decade. The podcast covers a number of digital marketing topics. From organic SEO to word-of-mouth marketing and more. The first season focuses mostly on SEO and PPC. Everyone Hates Marketers .

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. Organic Growth Highlights. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

accelerate agency

SEPTEMBER 28, 2020

In this post we’ll do a quick run through of the top Google ranking factors you need to pay most attention to in order to boost your SEO efforts going forward. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. These underused aspects of content management are a linchpin of SEO best practices.

Google 52

Google SERP Keywords Domain 52

Martech Advisor

JANUARY 16, 2020

Learn More: The Modern Chief Marketing Officer Is Also Chief Change Agent. 6 Predictions Marketing Technologists Must Remember in 2020. There’s no denying the central role played by marketing technology for modern brands. Good news for marketing technologists, as salaries are on the rise. Let’s dive right in.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Hubspot

JANUARY 12, 2017

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”. 9 Handy Business Calculators That’ll Make Your Life Easier. Event marketers know how challenging it can be to attribute leads, pipeline, and revenue from events.

Budget Programs 28

Budget Programs Business Marketing Budget Click Rate 28

Directive Agency

JUNE 12, 2020

Integrate sales and marketing to activate your leads and generate sales. Incorporate lead activation and search marketing to close the gap in your growth marketing strategy. For example, Directive is a performance marketing agency specializing in SEO and PPC.

Activities 72

Activities Search Marketing Work Management Planning 72

accelerate agency

FEBRUARY 12, 2023

But of course, with exponential growth, comes fierce competition. If you are a SaaS business wanting to stand out in this highly-saturated marketplace, you will not only need to keep up with your rivals, but stay ahead of them. By creating a robust SaaS SEO strategy. We will cover topics such as: Does SEO still work in 2023?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

nDash

FEBRUARY 17, 2019

From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy. Michael Brenner , Marketing Insider Group. Another big marketing event in Europe is taking place in Slovenia.

Conference 94

Conference Planning Content Marketing Content 94

Hubspot

SEPTEMBER 30, 2020

HubSpot Marketing Hub. HubSpot's Marketing Hub includes a myriad of free tools that help marketers do everything from managing your paid ads to collecting leads, building landing pages, and setting up email marketing campaigns. Instapage is one of the most popular landing page tools on the market.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Hubspot

MARCH 27, 2018

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. In 2010, Fast Company named Majora one of the 100 most creative people in business. Eliana is the founder and Head of Multicultural Marketing at Google.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. As you might already know, there are few quick fixes in the world of SEO. Keyword research is key to improving SERP results and to SEO in general. That’s according to research by Hubspot , as shown below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Atomic Reach

JANUARY 3, 2019

Today, he is a globally recognized speaker, bestselling author, and CEO of the Marketing Insider Group, a marketing firm that has helped numerous companies cultivate successful approaches to marketing. Mark Schaefer - Speaker, Business Consultant, Author. Lee Odden - CEO and Co-Founder of TopRank Marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Marketing trends. Creativity and culture in B2B marketing. Attendees learned how to utilize NFTs in their own businesses. Set up an email workflow through HubSpot where recipients could receive their NFTs.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

accelerate agency

JUNE 30, 2021

Expected to grow by nearly $100 billion over the next five years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. For example, accelerate agency offers a range of SEO specializations including content marketing that’s primed to those working in the SaaS industry.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Only B2B

JANUARY 29, 2018

Laura is a holistic digital marketing specialist based in southern New Jersey who can assist you with content strategy, technical SEO, marketing automation, social media, and web development she operates via her own website. Joris considers himself as a speaker, consultant, marketer, and growth hacker. Vikas Bhatt.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

accelerate agency

APRIL 23, 2020

You need to test everything you present to the public, as a business owner. You should scrutinise all elements of your website and your marketing materials. Each of them delivered stunning results for the businesses concerned. Whatever your niche or business model, AB testing is vital. HubSpot CTA Test.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Hubspot

JANUARY 27, 2020

I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. Our team at HubSpot places a huge value on learning, and not just on reporting our wins week-over-week. Let's take a weekly business review meeting as an example.

Multi-Touch Attribution 99

Multi-Touch Attribution Lead Ranking Case Studies Case Study 99

accelerate agency

JANUARY 10, 2021

Software as a Service (SaaS) is a booming business model. In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. It’s for that reason that the SaaS market has been growing year on year for over a decade. Why SaaS Companies Need a SEO Strategy?

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Parse.ly

OCTOBER 22, 2019

The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: ‘Inbound marketing’ is a business term for creating and distributing content to get people to come to you, something all content creators do. Kathleen Booth provides one in her 100th episode of Inbound Marketing.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

seo.co

OCTOBER 13, 2023

2023 is set to be an exciting year within the SEO space, with a host of events bringing professionals together from around the world. At the MnSearch Summit , digital marketers have the chance to massively increase their understanding of SEO and related topics like PPC, social media, and analytics.

Paid Content 52

Paid Content Conference SEO Peer-to-peer 52

accelerate agency

AUGUST 10, 2021

Software as a Service (SaaS) is a booming business model. In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. It’s for that reason that the SaaS market has been growing year on year for over a decade. Why SaaS Companies Need a SEO Strategy?

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

NOVEMBER 5, 2014

It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. Congratulations on that budget approval!

Growth Marketing 28

Growth Marketing Peer-to-peer Ad Building Planning 28

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. HubSpot Blog. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Why businesses use SaaS. FAQ about SaaS. SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. . The SaaS business model: How a SaaS company works. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

APRIL 23, 2020

As a small or local business, you might be tempted to handle payments yourself via checks and direct bank transfers. Here's a look at some of the advantages payment processing software will bring to your business. Because they're a decentralized exchange, cryptocurrencies offer some unique benefits for businesses.

Marketing Management 90

Marketing Management Mobile Marketing Pricing Price 90

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. HubSpot Blog. Social Media Examiner.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Optinmonster

MARCH 13, 2024

Do you want to grow your business rapidly? Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. So how do you build a healthy lead generation pipeline to ensure rapid business growth? At OptinMonster, we have witnessed this first-hand.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses. Online Marketing Made Easy.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

accelerate agency

JULY 13, 2021

What is a SaaS Business Model? It used to be that when you needed a particular piece of software, whether for personal or business purposes, you simply bought it and installed it on your computer. What is a SaaS Business Model? IaaS – IaaS delivers a cloud-based infrastructure for businesses to use. What is SaaS?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Directive Agency

JUNE 2, 2023

Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Heinz Marketing

DECEMBER 20, 2021

This week’s show is called “Building a High-Growth Marketing System on a Lean Budget” My guest is Kathleen Booth , Chief Marketing Officer at clean.io. I used to be a HubSpot partner, and partners in that world used to talk about bleeding orange or drinking the orange Kool-Aid.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

Hubspot

MARCH 23, 2015

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. Under each name, I''ve listed a few of my favorite blog posts of theirs -- ones that are delightful, actionable, and will demand that you review your business strategies afresh. The Only Metric That Matters ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

SnapApp

APRIL 4, 2018

Closed-Won - closed business. Marketing is responsible for a % of total demos rating above a 3. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . Closed-Won - closed business. Marketing Qualified Leads Conversions. Dollah bills y'all. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107