KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

Lenny's Newsletter

AUGUST 13, 2023

In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall. He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Martech

SEPTEMBER 1, 2021

Commsor, on the other hand, is not a community platform, but a kind of CRM for existing communities, allowing brands to tie together and analyze community activities on a range of platforms — Slack, Twitter, Zoom and others — all in one dashboard. Google ads to drop expanded text ads for responsive search ads. Read more here.

Work Management 110

Work Management Marketing Management Advertising Agencies Paid Search Agency 110

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Mike Madden, Sr.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Missed the countdown? Guy Kawasaki. 6odIrxMijo #CMWorld. —

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

MAY 30, 2018

It was the only breakout that my team had time to attend, because of the busy schedule at Summit, but it was the best 40 minutes of the entire week. I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Generation 134

Generation Television marketing Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. The goal: better understand which companies are most likely to do business with you. Artificial Intelligence and Machine Learning. Tell me about it in the comments.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type. Social media is an undeniably powerful marketing tool in 2020.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Vidyard

JANUARY 10, 2017

“GoVideo re-humanizes this type of business communication. It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

JANUARY 10, 2017

GoVideo re-humanizes this type of business communication. It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

JANUARY 10, 2017

KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches ViewedIt Enterprise , a business-class edition of ViewedIt , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications. “We It’s a win-win for all.”.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

SmartBug Media

MARCH 18, 2019

The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Vimeo Business: $50/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Marketing Insider Group

NOVEMBER 17, 2014

Twitter Handle. Twitter Handle. Yahoo Small Business. Social Business. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. PageRank (Normalised). jeffbullas. Jeff Bullas. GerryMoran. Gerry Moran. BrennerMichael.

PageRank 100

PageRank Paid Search Agency Content Marketing Brand Identity 100

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

Digital analytics and web traffic tools like Google Analytics and Matomo place pixels on a website. The policy grants consumers the right to request the data that businesses collect on them and to ask companies not to sell their data. The law imposes strict rules about how businesses disclose data collected from consumers.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Adobe Experience Cloud Blog

OCTOBER 25, 2018

To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences. Yes, there is. Why is this important?

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

Launch Marketing

SEPTEMBER 16, 2020

Google Analytics is one of the most popular ways to monitor website activity. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook and 36% via Twitter, so utilize those free tools to capture your leads and activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Why should I read it: If there’s one thing Marketo does really well, it’s content. MarketingProfs. Where can I find it: [link]. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

NOVEMBER 9, 2012

Have you ever conducted a Google search for your own name? When you own a business, you pour an awful lot of time and energy into it; it becomes your baby. Actually, it is an extremely important aspect of B2B marketing in the “Age of Google” What a search engine reveals about your company matters immensely.

Work Management 48

Work Management Marketing Management Google Paid Search Agency 48

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Why should I read it: If there’s one thing Marketo does really well, it’s content. MarketingProfs. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

A Better Jones

JULY 30, 2019

If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed. Penn A self-proclaimed ninja on Twitter, Christopher also bridges the gap between marketing and digital technology with solutions that help marketers make the most out of their data.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. For many companies, their mobile website is the primary access point for their entire business–a virtual front door.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

The ABM Agency

MAY 26, 2023

Newsroom or blog: Stay updated with recent developments or announcements that might impact their business requirements. Social media platforms: Tailor posts on channels like LinkedIn or Twitter by addressing specific challenges or interests relevant to each persona group within your target accounts. Use tools like Google Analytics.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

MARCH 13, 2018

Never consider the fact that editors are busy enough as it is or ask how you can help them. Your content strategy is driven by your business goals. You dug deep in your Google search to discover editors’ Facebook pages, LinkedIn profiles, Twitter pages, and even pick-up basketball leagues.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Heinz Marketing

JANUARY 3, 2018

We debated on whether to have a general workplace productivity section at all (since this is a marketing technology stack, not a full company tech stack), but realized many of the tools in this category are useful not just for managing a small business but for a marketing department, group or team as well. Google Analytics. Slideshare.

Godaddy 52

Godaddy Marketing Analytics Tools Work Management Zoominfo 52

Oktopost

NOVEMBER 18, 2020

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

DECEMBER 11, 2018

If you’ve been in business for a bit, you likely have a brand color palette that centers on your logo. Why should a customer do business with your brand over all the other brands out there? The person landing on your business page on social media likely doesn’t know much about your company. Build Trust.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. ABM can be used to acquire new accounts or expand business dealings with current accounts. ABM Facilitates Sales Enablement On the surface, sales and marketing may share the same business goals, but their approaches are different.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. The 2019 lineup includes speakers from Google, Siemens, DemandGen, 3M, Oracle, et al. Sponsor: Marketo. Brand Marketers Insider Summit. Cost: TBA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

PureB2B

APRIL 20, 2017

People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Online Advertising.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Martech Advisor

OCTOBER 23, 2019

These features make the tool the right choice for startups and small- and medium-sized business (SMB) marketing teams. These features make the tool an ideal match for B2C conglomerates and retail brands, as well as the ever-competitive e-commerce business. ActiveCampaigns is a leader in the small business marketing automation space.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

SmartBug Media

OCTOBER 4, 2019

From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Main Benefits of Business Intelligence Software. Why are more and more companies utilizing BI software?

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. Is it Twitter ? In this blog, I’ll share three easy steps to identify trending content. Is it Reddit ?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Adobe Experience Cloud Blog

MARCH 19, 2018

And to invest in programs that deliver real ROI for the business. Step 1: Build The Business Case. If you have don’t have a blog or resources section on your website, maybe you need to build the business case for content marketing to present to less fearless marketing executives. Click To Tweet. Easy, right?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Vidyard

FEBRUARY 22, 2017

“Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Sure having Facebook, Twitter, and all these social networks is great. I see this with review channels a lot.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Schubert B2B

FEBRUARY 5, 2019

Here are a few of the metrics every B2B business should be looking out for. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Social media: visits from social media websites like Facebook and Twitter. But then you log in.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59