Buzz Marketing for Technology

AUGUST 27, 2009

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. So with numbers like that ensuring that your buyers are out there, then building a business case around Social Media to provide customer support becomes a lot easier.

Social Media 100

Social Media BtoB Media Forrester 100

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. I dawned on me when the CMO of Avaya asked me to show her how we would reach certain audiences with our Social Media efforts like Prospects and Business Partners etc.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online. Moreover, this year Cyber Monday sales alone hit $1.98

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Tags: Business Intelligence Data Mining.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MARCH 25, 2010

Some trends in business may come and go but delivering a great customer experience will never go out of vogue. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Email this to a friend? Related posts brought to you by Yet Another Related Posts Plugin.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Avaya makes Business Communications more Social It’s a very exciting day for me here at. Send this page to Print Friendly. Email this to a friend? Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Social Media speeds Onboarding I am officially up and running now in my.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

APRIL 13, 2011

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran.

Media 100

Media Advertising Agencies Bandwidth Forrester 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.”

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation. e-commerce sales are expected to.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

MAY 19, 2010

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Great customer service enabled by social media is a no brainier and it is the single best place to build your business case for social media! Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

JUNE 28, 2008

catch up with much of the rest of the world by using text messaging, for everything from chatting and dating to business and spiritual counseling. billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. Jackson is one of some 55 million cellphone users who are helping the U.S. Still, the U.S.

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Buzz Marketing for Technology

APRIL 15, 2010

As I have said before customer service (or supporting existing customers) is the single best place to build your business case for Social Media. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. But great customer service enabled by social is a no brainier.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. Business is no better off. s Seattle Innovation Symposium, an intense, invitation-only summit of educators and business technology leaders led by Harvardâ??s said Wharton Business School Professor Eric Clemons. Virtualization. Applications. Middleware/EAI. Inventory Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

DECEMBER 12, 2008

To Subscribe to that feed click here - Ctweeters CEOs Richard Branson - CEO - Virgin [link] Tony Hsieh - CEO - Zappos [link] Brian Halligan - CEO - Hubspot [link] Dan Neely - CEO - Networked Insights [link] Penelope Trunk - CEO - Brazen Careerist [link] Bernie Borges - CEO - Find and Convert [link] Rob Howard - CEO - Telligent [link] Lewis Green - (..)

CMO 100

CMO Paid Search Agency Forrester Twitter 100

Buzz Marketing for Technology

JUNE 27, 2008

business systems analysis (4). Forrester Information To KM. memes to me. Whats Emerging? Shelfari and LibraryThings. On the job training. Yin and yan of 1.0 Expert Locator. Categories. blogging (16). books (10). career (4). collaboration (8). communications (2). conferences (6). content management (8). customer experience (2).

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence&# – according to Forrester. They “don’t talk sentiment” they are “applying social strategically to business objectives”. BEYOND SENTIMENT ANALYTICS.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100