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How to Write LinkedIn Company Page Articles, and Why It’s a Pretty Big Deal

Contently

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. I’ll take it!

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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

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Skills-based hiring for modern marketing teams

Martech

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. The outcome? In your inbox.

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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

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Why Marketers Use Direct Mail

Porch Group Media

While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. That means more businesses, especially the B2C businesses, or the B2B B2C businesses are turning their budgets and investing in direct mail. Like what you’re reading?

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Competitors want you out, influencers want you in

Onalytica B2B

My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. First of all, why? Connect with them on LinkedIn and, if they blog, subscribe to that. Why do this?

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The subtle art of strategic planning in B2B marketing

Exo B2B

It requires deep thought, meticulous analysis and the ability to project your business into the future. 2- Determining issues and objectives A first step completed… We’re in a position to understand the factors that define the most important issues facing your company, and to guide your marketing in a strategic direction.