Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. Ultimately, making these changes to your small business practices will help improve your bottom line.

Small Business Marketing 221

Small Business Marketing Work Management Data Hygiene Practices 221

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online.

Google 86

Google Examples Ideal Customer Profiles Lead Scoring 86

SendX

JUNE 16, 2020

Choose a lead-gen strategy according to your business. You can do even better marketing by tailoring your email sequence based on your lead’s entry point. For example, have a long sequence for someone who signed up after downloading a free report. I have to say that SendX is the best email marketing software I have used to date."

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. Let’s get started!

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Why ‘Above the Fold’ Matters for Online Businesses? This is a great way to get business leads. In this example, two stories stand out.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is an example of cross-selling? Let’s stick with the cellphone example. No problem!

Examples 124

Examples Tips Cross-Selling Bundling 124

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. Why Are Chatbots Important for Your Marketing Strategy?

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This makes it especially important that what you do share about your business is truly noteworthy. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 116

Televerde

MAY 25, 2021

But with the help of lead gen triggers, you can get the focus back on you. If you want to implement a successful marketing strategy these days, you need to know how to keep your audience’s attention. That is where lead gen triggers come into play. What Are Lead Gen Triggers? There’s an example of a lead gen trigger.

Lead Gen 52

Lead Gen Trigger Marketing Leads Lead 52

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Send behavior-triggered emails.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). A well-targeted reminder helps consumers as well as businesses.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Optinmonster

NOVEMBER 20, 2023

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Coupon marketing hasn’t just survived the changing landscape of business over the last century.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Velocity Partners

NOVEMBER 22, 2023

They’ve been business model innovations. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Martech

JUNE 2, 2023

Trigger partner completion actions with external actions in the same setup. Previously, external actions had to be triggered via Engagement Studio, but you can use your Account Engagement platform and third-party tools to automatically create a multi-touch experience while also creating operational efficiencies between marketing systems.

Business 97

Business Ideal Customer Profiles Trigger Marketing Touchpoints 97

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. Hardly seems fair, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. For example, they might rely on spreadsheets for dynamic tasks, while you offer tools to automate and add intelligence to these processes.

Ideal Customer Profiles 79

Ideal Customer Profiles Marketing Management Trigger Marketing Terms and Conditions 79

TrustRadius Marketing

NOVEMBER 9, 2022

Did you know that 20% of businesses fail within their first year of operation, and 50% of businesses fail within the first five years? With so many factors determining whether your business sinks or swims, it’s important to take action early! ” How can AIOps Help Your Business ? What is AIOps? Cutting Costs.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. B2B product marketing example.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Vision6

OCTOBER 12, 2020

We don’t like to brag but email marketing is the clear winner when it comes to helping Nonprofits find, grow and keep their donor base. So here are 6 nonprofit email examples to provide some inspiration for your next campaign. Email Example. This will look like a desperate cry for help and may end up triggering spam filters.

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” So, if you wanna get started sending welcome emails like a boss, read on to see what to include in that first email—we’ve even included seven awesome examples! 7 Examples of Welcome Emails That Will Boost Brand Loyalty.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ConvertKit

JULY 14, 2021

So, it isn’t too surprising that almost 75% of marketers say personalization in email increases engagement. Let's explore an example to see how the difference between email personalization and segmentation plays out in real life. Share what you love to connect with your followers and grow your business with a free ConvertKit account.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? By doing so, you can leverage battle-tested strategies to grow your business FASTER. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? Membership websites are often touted as an easy way to monetize your content and generate leads for your business. In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Envy

AUGUST 17, 2022

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation i s now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments. Here are some examples of RevOps automation in action.

Automation 115

Automation Allocation Business Marketing Qualified Leads 115

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. Here are just a few ways these campaigns will help your business: Grow Your Email List : Attract new subscribers with FAST results. You can trigger a mobile exit popup when someone scrolls up on their screen.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers.

SMS 52

SMS Examples Marketing Management Opt-out 52