Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% Influitive.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Valasys

FEBRUARY 26, 2020

This mechanism of targeting is impactful, nonetheless, they ignore a large segment of the target audience, giving businesses very little control over their prospects. Businesses across the globe have successfully implemented account-based advertising; the following are some of the key benefits of account-based advertising for B2B brands: 1.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. Regular InMail.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Litmus

SEPTEMBER 28, 2020

Often overworked and under-appreciated, email practitioners deserve the spotlight, too—that’s why we created the Email First Awards. The Email First Awards recognize and celebrate those who use email to drive positive business outcomes and provide real value for subscribers and customers. Back to top ?.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

The ABM Agency

MAY 16, 2023

Finally, we’ll share some inspiring account-based marketing examples that demonstrate how 1-to-1 ABM campaigns have improved decision-maker relationships while significantly increasing revenues for large-scale businesses.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. Newsroom or blog: Stay updated with recent developments or announcements that might impact their business requirements.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

BenchmarkONE

NOVEMBER 4, 2021

Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Avoid ridiculously low click and open rates by compiling your own mailing lists. Relying on Large Batch Email Campaigns.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. It will help confirm that your business is the right choice for them. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. With a detailed feedback report, you can accurately calculate the cost-benefit ratio, account for each campaign’s budget, and continually test and improve all elements of your campaigns.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Marketing Graham

OCTOBER 27, 2020

Email vs LinkedIn InMail. I’ve noticed a decline in real opens & clicks on email campaigns during the pandemic. You think a person has clicked your beautifully crafted email, but it’s actually a security bot. By contrast, LinkedIn InMails have no such problem. open rate * and 3.6%

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. While running email campaigns, I use AI to transform my email copies and make them more persuasive.

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Email Campaigns 32.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. Connect with him on Twitter and LinkedIn.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

SalesIntel

SEPTEMBER 6, 2023

Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? Consider some stats on personalized outreach If you have been sending the same generic outreach message through cold email or Linkedin , you won’t see results. The reason?

Outreach 40

Outreach B2B Sales Personalization B2B 40

Sharpspring

SEPTEMBER 26, 2019

Professionals like to hang on to LinkedIn; . These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. In most cases, your email will reach the inbox.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Valasys

MAY 1, 2020

According to Smart Insights , triggered email marketing campaigns have a higher Click-through-rate (CTR) and open rate than normal email marketing campaigns which are central to their success. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Outbound Engine

MARCH 20, 2020

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. They click, open, buy and generate revenue for you. Small business marketing requires the same attention. Bonus Content : Want to increase your email open rate?

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Launch Marketing

OCTOBER 10, 2017

However, with so many businesses using email as a marketing tool, more often than not, inboxes are overloaded and emails go unopened and unseen. Are your email marketing efforts effective? Analyzing email metrics can help your business determine how well your emails are performing. Bounce rate 9.10%.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

Scoop.it

SEPTEMBER 22, 2020

Determine the objective of the emails. Once you have your target audience in place, you must define the purpose of sending the email campaigns. What do you want your subscriber to do on reading the email? Doing so will make the subject line all the more relevant for them and increase the open rate. .

Conversion 86

Conversion Optimization Content Curation 86

Optinmonster

DECEMBER 22, 2022

Email marketing is also easy to measure. You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. The beauty of email lead generation is that you can nurture leads over time.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

PureB2B

MAY 30, 2022

With over 293 million emails sent and received every day , your email marketing copy needs to stellar if you want to stand out. If you’ve ever received cold emails from sales reps looking to win your business, then you know how high the bar is. Highly targeted campaigns get the best results.

Copywriting 62

Copywriting Practices Best Practices Template 62

Only B2B

AUGUST 25, 2023

In a world saturated with marketing noise, businesses are seeking more effective ways to stand out and make meaningful connections. High-priority accounts might receive personalized video messages from the CEO, while lower-priority accounts might receive targeted email campaigns.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Martech Advisor

DECEMBER 3, 2019

Email marketing software platforms are SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. The importance of email marketing is an established fact among marketers and business leaders.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Outgrow

MAY 26, 2021

60% of businesses and brands intend to increase their Instagram budget in 2021. Approximately 30% of businesses intend to do the same for Facebook, YouTube, and LinkedIn. Additionally, Campaign Monitor reports that including interactive content in your email campaigns can increase their click-to-open rates by 73%.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

ClickZ

JULY 23, 2020

This pandemic has not only upended our personal lives, it has challenged the way we do business and changed the trajectory of the marketing industry for the foreseeable future. You can’t grow your business based on guesswork, so make sure your marketing stack is tracking behaviors around-the-clock. Staying nimble on timing is key here.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111