Vidyard

DECEMBER 12, 2017

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Well, your leads want more video!

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. The world CAN get back to business, we just need to get more creative.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). 9) Host a contest. Organic Search.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Outgrow

SEPTEMBER 12, 2022

Looking for some proven B2B demand generation strategies to boost your business? Whether it’s a business or an individual consumer, everybody LOVES free stuff. If you are looking to spice up your content marketing strategy, you can simply provide some details about your business and industry, and generate great content ideas.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Let’s get cookin’.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

nDash

DECEMBER 23, 2021

You’ll also find two bonus on-demand events to keep those educational fires burning. Lead Generation World Conference. Host: Lead Generation World. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. After all, it's hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. Case Studies & Testimonials. SlideShare.

PR 28

PR Lead Gen Top of Funnel Leads 28

Hubspot

APRIL 2, 2012

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. He is also the co-author of the new book, Fire Your Sales Team Today!

Lead Gen 28

Lead Gen Lead Ranking Leads Lead 28

Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. What is a Lead?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

Buffer

FEBRUARY 3, 2019

The series provides you with actionable insights and lessons on how businesses are using Instagram. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. ” Instagram didn’t become a lead generation goldmine overnight, though.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

DECEMBER 1, 2015

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do those terms really mean?

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Lake One

AUGUST 4, 2020

If you haven’t heard of them, (which isn’t likely) Vidyard is an online video platform for businesses. Optinmonster noted that video marketers get 66% more qualified leads per year and 93% of marketers say they landed new customers by using video on social media. Ever feel like your lead generation efforts are the same old, same old?

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

Directive Agency

JUNE 24, 2020

In this interview, we go through everything you need to know about LinkedIn conversation ads and how to use them to improve lead flow. This qualification question ensures that your point of contact is aligned with your goal, which leads to conversations at scale. First off, what are conversation ads? What do conversation ads do?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. Ready to get started?

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

EveryoneSocial

OCTOBER 29, 2018

The State of B2B Procurement Study finds that 94% of B2B buyers conduct some degree of research online before making a business purchase, with 55% conducting online research for at least half of their purchases. use social selling tools for lead development. use social selling tools for lead development. Statista ). LinkedIn ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Buffer

FEBRUARY 3, 2019

The series provides you with actionable insights and lessons on how businesses are using Instagram. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. ” Instagram didn’t become a lead generation goldmine overnight, though.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

nDash

AUGUST 25, 2020

And more importantly, we’ll call out the key characteristics that help these leaders drive business results. It’s not going to be like the classic HubSpot study from Chris Von Wilpert that examines a $271 million inbound lead gen machine—complete with hockey stick graphs and loads of insight into the formulas HubSpot uses for success.

Planning 52

Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

Hubspot

NOVEMBER 17, 2017

But if you’re applying to a less formal place (like HubSpot!), Here are a few examples: “I love working with small businesses -- in fact, I’ve helped more than 300 in the past year at my current job -- which is why I’m so excited about the chance to help SMBs discover Joyfull.”. Cover letter greeting. Cover letter body paragraph #2.

Template 73

Template SMB Paid Search Agency Work Management 73

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. Create a new lead-generation offer.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Lake One

APRIL 4, 2019

Additionally, MarketingProfs found that LinkedIn members will engage with content when it’s educational or informative, relevant to their specific interests, and related to industry news and trends. That being said, LinkedIn is a great place to showcase your business’ culture. Check out these tips on how to use LinkedIn for lead gen!

Linkedin 45

Linkedin B2B Peer-to-peer Opinions 45

Hubspot

NOVEMBER 8, 2011

All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them.

Facebook 28

Facebook Tactics Leads Lead 28

Hubspot

SEPTEMBER 12, 2018

As individuals, we need to be able to think about our business's problems differently every time we encounter a new one. On the subject of decision-making -- primarily in business -- he suggests there are numerous mental models that can help us dismantle and solve difficult problems. Confirmation Bias. Inversion Mental Model.

Lead Ranking 70

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 70

Hubspot

MARCH 26, 2012

Social media lead generation has been notoriously challenging for B2B companies. It makes sense -- when your industry isn't consumer-focused, it's difficult to attract a large audience relevant to your business. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media.

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

JUNE 16, 2016

You're already pouring time and resources into creating awesome blog content, but you'll never get significant business results from that content without readers. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers. That, after all, is one of the main benefits of blogging.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. ” Almost a decade later, that single project has evolved into HubSpot Academy, which offers over 350 free online courses. HubSpot was clearly onto something.

Course 136

Course Lead Generation Leads Lead 136

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Contently

OCTOBER 15, 2020

They’re investing in new formats and new ideas that can push their businesses forward. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. When done right, interactive tools don’t just drive leads.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.)

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

FunnelEnvy

APRIL 1, 2024

This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%. In essence, leads don’t exist without creating demand first. Growing markets always breed more competition.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49