ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. Want to improve your small business with better accounting and informed financial decision-making?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Skilled CMOs are at the forefront of the application of tech and data science, ensuring the right balance of tech and human expertise across their organizations and that data is being used to answer the right business questions.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Successful product marketing will help your business stand out against competitors, connect deeply with consumers, boost revenue, and build a loyal customer base. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Quick Takeaways.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content. Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . About Keywee. The upshot?

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Contently

APRIL 20, 2021

It ladders up to higher business objectives: Inspiring conscious consumers to think about where they put their money, and why using Bank of the West would help align their finances with their values. And thanks to a distribution strategy that spans paid, social, owned, and earned, their audience is growing. Driving results that matter.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. Stay on top of legal developments, especially those relevant to your business, clients, and industry.

Rules 91

Rules Storytelling Content Distribution 91

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Marketing Insider Group

JANUARY 30, 2023

AI and Machine Learning (ML) and Business Intelligence (BI) are indeed game changers. I loved the combination of velocity and scale – doing things faster with greater scale makes for increased business impact, faster. Who doesn’t want that – now! Building alerts that drive action in a continuous cycle with automation at the core.

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Marketing Insider Group

OCTOBER 21, 2021

The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Now, they are doubling down on content marketing. Remember the Pokémon Go craze of 2016?

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Anyword

DECEMBER 19, 2019

With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community.

Distribution 55

Distribution Facebook Content Landing Pages 55

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. What are some of your responsibilities?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? As it turns out, it is equally important in business. Business and Marketing Goals.

Storytelling 61

Storytelling Marketing & Strategy Marketing Strategy Brand Identity 61

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Read on to hear how one business is seeing massive growth, winning awards, and gaining ground in the highly competitive technology industry.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. The digital media business is still rooted in driving website traffic to produce ad revenue.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Navigate the Channel

SEPTEMBER 29, 2023

Instead of responding to hot RFPs for companies that are high in demand, you can do business with a strategic partner who will provide you profits far down the line. Get in their business to make business. The CMO serves as the organizational storyteller, explaining how the company connects its various departments and functions.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. AI software is becoming much more accessible to businesses, and it benefits marketers through its ability to analyse millions of data points to predict email marketing trends and forecast subscriber actions. Content Marketing Institute ). Add Interactivity.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. My main responsibility is leading the studio business. Photos via Gear Patrol Studios ). The upshot?

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? This means that the sooner professional marketers learn about these tools, the better we can utilize their technology to improve our businesses. Affordable pricing gives your business a competitive edge. Quick Takeaways. Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 95

Advertising Agencies Brand Identity Branding Content 95

Trade Press Services

DECEMBER 26, 2023

They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Provide context and utilize storytelling techniques to show the reader that you understand the industry’s specific needs and are able to deliver solutions to common challenges in an interesting and memorable way.

Case Study 52

Case Study Case Studies Practices Best Practices 52