Zoominfo

JULY 25, 2018

Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Convince & Convert

SEPTEMBER 17, 2015

Ritika Puri helps content marketers tell better stories. She is also the Resident Storyteller for the Lean Startup Conference. Ritika started as a freelance writer on Craigslist at $8 per blog post, looking for a side gig to supplement some of the work she was doing in digital marketing a few years ago. In This Episode.

Content Marketing 155

Content Marketing Top of Funnel Paid Search Agency Startups 155

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Distribution Channels 6.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Choozle

JUNE 16, 2021

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. Phil Wocken We take a different approach from most marketing agencies.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Adam Blake, senior marketing operations manager. Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? Being confident that you will receive tangible business results is a logical reason to want to work with a company. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. If you know your audience, you can market to them better.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Anyword

AUGUST 23, 2018

While we did get the chance to say hi to many Keywee customers and friends at the event, we realize that geography is limiting, so for those of you who couldn’t attend, here are the key trends we’re thinking about post-event: Nurturing is key across the funnel. We heard the term “digital nurturing” throughout the day.

Peer-to-peer 40

Peer-to-peer Churn Rate Storytelling Digital Marketing Funnels 40

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. If you sell something physical, you can set up a smartphone, laptop, webcam, or digital camera to record you. These displays can be borderline mesmerizing.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Marketing Insider Group

JULY 11, 2015

So stop the blind rush to digital. So stop the blind rush to digital. I recently participated in a Q&A with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. Here are 12 questions and answers on content marketing.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Anyword

MARCH 11, 2020

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Anyword

FEBRUARY 3, 2020

Marketing today requires you to build audiences, namely subscribers and loyal readers , not visitors; it’s the time spent on-page — not page views — that should be the focus. In fact, a fifth of the marketers who attended our audience development webinar are using newsletter subscribers as their main goal. Who’s KPIs should it serve?

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. I’ve been in digital media for 12 years. No, not that kind of pivot.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Content Marketing Institute

OCTOBER 15, 2017

We developed the audience journey as a tool for content marketers. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. Example: Audience thinking – I have a busy family life. Take a journey with your audience.

Top of Funnel 110

Top of Funnel Trigger Marketing Content Fulfillment 110

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. joderama Click To Tweet.

Top of Funnel 82

Top of Funnel Marketing Budget Merchandising Paid Search Agency 82

Terminus

MARCH 18, 2020

When you’re scaling ABM, you need to be able to own the end-to-end digital story for every relevant customer, integrate account intelligence into everything you do and every system you use, and report on the right types of metrics. End-To-End Digital Storytelling. Email Signature Marketing. Let’s dive in!

Sales Management 26

Sales Management Lead Scoring Lead Ranking Trends 26

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? After all, your brand narrative is an integral part of storytelling in content marketing. The end goal?

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Anyword

FEBRUARY 4, 2020

As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. In this blog post, we’ll teach you how to use a content-based funnel and paid distribution on Facebook to convert casual readers to loyal members, and loyal members to paying subscribers.

Top of Funnel 59

Top of Funnel Distribution Cost per Acquisition CPA 59

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClearVoice

AUGUST 14, 2023

It doesn’t matter if you’re the average user, a small business, a nonprofit, or a big-name corporation. This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Hubspot

JULY 21, 2014

The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. As you’re reading this post, remember -- the most powerful enterprise marketing strategies will often take years of dedicated investment and resource allocation to take off.

Class 28

Class Planning Allocation Enterprise Management 28

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Click To Tweet.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! You have finally started your own small business, and you are eager to see it grow. But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! You have finally started your own small business, and you are eager to see it grow. But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. They’re investing in new formats and new ideas that can push their businesses forward. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. So, before you script your questions, decide which area of the business you want responses for. Makes sense, right?

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

FMG Suite

DECEMBER 14, 2020

Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns , executing marketing tactics, and creating an overall plan contribute to creating a story. How does digital marketing fit into this picture?

Planning 98

Planning Marketing Plans Top of Funnel Work Management 98

EMagine B2B Blog

NOVEMBER 14, 2023

The marketing industry, in general, has seen major shifts over the last few years. The biggest shift is one that may require a new mindset: the increasing importance of content marketing. The goal of content marketing is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Bannerflow

NOVEMBER 24, 2020

Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. How have your digital marketing processes changed? What are some of the challenges facing the financial industry when doing digital marketing?

Advertising Agencies 98

Advertising Agencies Display Advertisements Advertising 98