Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45.

Email Marketing 84

Email Marketing B2B Marketing B2B Marketing Qualified Leads 84

Marketing Insider Group

NOVEMBER 28, 2022

They want accountability, measurement, and ROI. In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency.

Paid Search Agency 319

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 319

ViewPoint

MARCH 6, 2014

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Zoominfo

OCTOBER 13, 2021

Customer delight is the ultimate goal for any business. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. For our demand generation team, it’s all about marketing at scale (one-to-many). The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Biznology

APRIL 20, 2011

For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

Social Media 80

Social Media ROI Media Wikipedia 80

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Excelsior Research

MAY 26, 2021

Growing your business through email marketing. Email Marketing. Email marketing is an evergreen digital marketing tool that helps you generate more leads, prospects profits from your business and much more. ” Why Email Marketing? These are some key email marketing trends used in the year 2021.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

nDash

NOVEMBER 30, 2020

All too often brands think that a business writer is the “jack of all trades” writer. Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Save yourself some time and scroll through our list of top business writers below.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Excelsior Research

MAY 26, 2021

Growing your business through email marketing. Email marketing is an evergreen digital marketing tool that helps you generate more leads, prospect’s profits from your business and much more. We have a strong team of experts in email marketing services, let us help you upgrade your business a level higher.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability. We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. MarketingSherpa. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

sagefrog

DECEMBER 6, 2023

Encompassing 30% of projected marketing budgets for 2024 , our data shows that businesses that strategically balance in-person and virtual event marketing witness a significant boost in brand visibility and lead generation. Negotiate sponsorship packages that align with your marketing goals and increase your brand visibility.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I hope you can make it. Register here. companys focus.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. Increased ROI ABM strategies increase ROI because you’re focusing on accounts with the most potential.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. What impact have marketing automation and AI had on email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

SEPTEMBER 25, 2023

It can be difficult to isolate the specific contributions of marketing efforts from these other variables, making it harder to quantify marketing’s direct impact on success. But marketers must try. The chart below shows how many of the identified potential audiences are responding to marketing activities.

Marketing AI 116

Marketing AI Marketing Attribution Work Management Marketing Management 116

Inbox Insight

MAY 24, 2022

To help you master the world of multi channel we’ve put together a list of the most common key terms, concepts and acronyms that you’ll likely come across with increasing frequency, as more businesses adopt a multi channel approach in their B2B marketing strategies….

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Only B2B

MAY 22, 2020

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s). There are abundant telemarketing companies but not all of them will be right for your business goals. Experience. Experience.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

SMB 40

SMB ROI Marketing Budget Work Management 40

Webbiquity

APRIL 21, 2020

ICT has onboarded many early adopters and lighthouse accounts who are in the process of using ICT Tracker and building ROI testimonials. I enjoy creating and running successful businesses. Webbiquity: How has COVID-19 impacted the construction sector and your business, and how has that changed your plans going forward?

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. No leads means no clients and therefore, no sales. Use LinkedIn Ads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Fount Media

MAY 16, 2021

B2B Mailing List is a database of email addresses and other business-related information from companies all over the world. You will increase your ROI by using B2B Email Lists for all of your email marketing campaigns as well as other marketing initiatives. The Advantages of Using B2B Contact List.

B2B 52

B2B B2B Sales Contact Marketing B2B Marketing 52

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability."

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

The Point

OCTOBER 22, 2013

Describe your offer in terms that imply a benefit to the prospect: an “in-person ROI analysis”, “network performance audit”, “benchmark survey”, etc. Include both personal and business motivators. One, because they think it can benefit their business. So don’t call it a meeting.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Hubspot

NOVEMBER 19, 2012

And this one's definitely an interesting one -- an ad ROI tracking tool. This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. Let's dive into some more detail on what the tool is, how it'll work, and why marketers might want to get excited about it.

Cost Per Thousand 28

Cost Per Thousand ROI Facebook CPM 28

ClearVoice

MARCH 19, 2021

Public relations (or PR) entails communication to multiple channels and, ultimately, consumer and business targets. When a senior executive publishes articles in major media, they get an opportunity to make their knowledge and perspective visible to decision-makers like investors, business clients, and other key influencers.

Media 90

Media Work Management Marketing Management Public Relations 90

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This makes it particularly challenging for marketers who are trying to measure their revenue contribution and lead generation ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

Webbiquity

JANUARY 19, 2016

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Fully a third of millennials say social media is one of their preferred channels for communicating with businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 My team wasnt fast but we had a great coach.

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

MLT Creative

NOVEMBER 16, 2010

” Translation: As soon as B2B marketers can get their heads around how to measure the ROI of social media activity, perceived effectiveness will increase. ” Granted that only covers effectiveness from the perspective of using social media to attract and convert leads into customers.

Social Media 40

Social Media Allocation ROI B to B 40

Binary Demand

MAY 17, 2023

According to the Direct Marketing Association (D.M.A.), Keep your segments manageable Test your segments Personalize your messaging Optimize your subject lines Don’t over-segment By segmenting your list based on different criteria, you can improve engagement and conversion rates and increase ROI.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

markempa

NOVEMBER 19, 2012

“Yes, SEO brings in more traffic, but in terms of cost against conversions, direct marketing has to be the starting point, with email campaigns consistently providing the best ROI – less traffic but similar conversions, and at a much lower cost.”. B2B Social Media Marketing: Focus on leads, not likes. Click to enlarge.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Digital B2B Marketing

JUNE 26, 2012

Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? ” To one marketer, that might mean more time spent on their website. ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. And demonstrating ROI came in 4 th. As a B2B marketer myself, I can relate to these challenges. Demonstrating ROI. How do I prove ROI? Converting leads into customers came in 2nd. Calls Matter.

B2B 120

B2B Landing Pages Leads Lead 120

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98