Marketing your business model: the killer differentiator
Velocity Partners
NOVEMBER 22, 2023
They’ve been business model innovations. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. Brands whose disruption is based on business model innovation benefit from some powerful advantages—and a few pitfalls too. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce.
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